Senior Director, Brand Marketing

About Wellness Pet Company

Wellness Pet Company is committed to supporting pet parents with scientifically proven nutrition, crafting premium pet food, dental chews, treats, and toppers using natural ingredients and the latest research. The team values collaboration, accountability, and delivering measurable health benefits that pets love.

Our headquarters is located in Burlington, MA, where we operate a hybrid work schedule with in-office presence Monday to Thursday and remote work on Fridays. Candidates must live near or be willing to relocate close to Burlington.

Key Responsibilities

• Lead a thorough analysis of the dog food and treats business to identify causes of underperformance and develop a focused turnaround strategy with clear priorities and measurable goals.
• Manage full P&L responsibility by driving revenue growth, improving margins, and strengthening competitive positioning. Partner with Finance to manage risks and opportunities.
• Develop and execute simplified annual and long-term brand strategies that balance immediate achievements with building long-term brand equity.
• Align cross-functional teams including Sales, Marketing, Innovation, Creative, and Supply Chain to ensure disciplined and accountable execution of business priorities.
• Deepen consumer insights to enhance brand differentiation and relevance by adjusting positioning, messaging, and portfolio structure to meet evolving needs.
• Collaborate with Sales and Shopper Marketing to restore customer momentum, improve omni-channel execution, and increase distribution and sales velocity.
• Prioritize innovation efforts on fewer, impactful projects aligned with growth objectives, ensuring disciplined commercialization and market success.
• Lead and develop the team to foster a culture of ownership, accountability, and urgency, providing clear feedback and guidance.
• Oversee annual brand planning, translating portfolio strategies into actionable priorities and customer-focused initiatives.
• Create and implement tools and processes that empower brand and general management leadership to proactively manage business performance.

Candidate Profile

• Consumer-obsessed with a commitment to excellence and delivering results promptly.
• A minimum of eight years’ experience in CPG brand management.
• Proven leadership skills in coaching, developing, and retaining high-performing teams.
• Strong strategic thinking and analytical abilities.
• Excellent communicator and collaborator with cross-functional teams and external partners.
• High level of ownership and accountability for outcomes.
• Curious mindset with the ability to dive deep and address root causes.
• Business-oriented strategic thinker with deep knowledge of the consumer packaged goods (CPG) sector.

Work Environment and Benefits

Wellness Pet Company prizes the wellbeing of employees, their families, and pets, offering an extensive benefits package that supports health, personal passions, and professional growth. We are an equal opportunity employer dedicated to diversity and inclusion.

Compensation

The salary range for this full-time role is $190700 to $293700 annually, reflecting responsibilities, market standards, and candidate experience. Compensation details, including potential bonus eligibility, will be shared upon offer finalization.