Senior Digital Marketing Specialist | Performance Marketing Specialist

About SuperOffice

SuperOffice is a premier provider of workspace solutions based in Riyadh, offering services such as private offices, coworking spaces, virtual offices, warehouses, and business incubation to support growing enterprises.

Role Overview and Responsibilities

• Develop, implement, and enhance digital marketing campaigns across diverse platforms.
• Oversee paid advertising initiatives on Google Ads, Meta platforms (Facebook and Instagram), LinkedIn, TikTok, Snapchat, and Twitter (X).
• Leverage AI-driven advertising tools, automation technologies, audience segmentation, and A/B testing to improve campaign effectiveness.
• Focus on generating qualified leads and acquiring customers while optimizing key performance indicators including Cost-per-Lead (CPL), Cost-per-Click (CPC), Cost-per-Acquisition (CPA), Return on Ad Spend (ROAS), and conversion rates.
• Conduct detailed analysis of campaign outcomes, generate insightful reports, and offer strategic guidance for ongoing enhancements.
• Collaborate with creative teams such as design, content, and sales to produce impactful marketing campaigns.
• Manage remarketing strategies and refine customer acquisition funnels for better performance.
• Stay updated on market developments, competitor activities, and emerging trends in digital marketing.

Required Qualifications and Skills

• Between three to five years of relevant experience in digital or performance marketing roles.
• Demonstrated expertise in managing multi-channel paid advertising campaigns.
• Proficient with Google Ads, Meta Ads Manager, Google Analytics, and other marketing measurement tools.
• Experience with AI-enhanced advertising platforms and campaign automation techniques.
• Strong grasp of lead generation tactics, conversion rate optimization, and marketing analytics.
• Ability to independently handle campaign leadership, prioritize responsibilities, and consistently meet deadlines.
• Fluency in both Arabic and English languages.
• Highly analytical, proactive, results-oriented with solid communication abilities.

Preferred Qualifications

• Background in real estate, workspace solutions, coworking environments, or B2B marketing sectors.
• Familiarity with SEO strategies, landing page enhancements, and content marketing.
• Experience using CRM systems and managing sales leads.
• Basic skills in graphic design or video editing are advantageous.