Senior Digital Marketing Manager

Overview

We are seeking a Senior Digital Marketing Manager passionate about driving impactful marketing initiatives to inspire love for LEGO among children and adults. This role aims to accelerate business growth by attracting new consumers and shoppers to the LEGO brand across India and Emerging Asia.

Key Responsibilities

• Lead the digital marketing strategy, guiding campaign creation and managing digital-first projects to boost engagement in priority markets including India and Emerging Asia.
• Enhance the active consumer base by promoting the LEGO play value proposition, stimulating interest among consumers and shoppers.
• Integrate the Digital agenda thoroughly within marketing plans, applying the OESP communication model (Owned, Earned, Shared, Paid) to increase brand awareness and engagement.
• Design effective media campaigns leveraging media expertise, local digital trends, and collaboration with the media agency Publicis.
• Strengthen LEGO's presence on owned digital channels such as LEGO.com, YouTube, Instagram, and SEM.
• Oversee LEGO Group's social media accounts and content calendar for India, creating relevant content for local events and topical moments.
• Support retail partners by advising on impactful digital marketing activities aligned with brand activation calendars and insights.
• Collaborate with internal marketing sub-teams, sales, and central marketing teams to achieve business objectives.
• Track, analyze, and review digital marketing outcomes against plans, utilizing reviews and benchmarking from other units and brands.
• Manage relationships with external agency partners to ensure campaign success.

Candidate Profile

• Minimum 10 years of experience in branding and digital marketing, preferably within branded goods sectors such as Fashion, Novelty Retail, Luxury, FMCG, Sports, or Snacks/Beverages.
• Strong strategic and integrated digital mindset with ability to translate regional and global strategies into localized digital priorities with commercial insight.
• Results-driven with a data-focused approach, adept at testing ideas, learning continuously, and applying analytics to optimize strategies.
• Forward-thinking and trend-aware, capable of implementing test and learn pilots alongside local partners.
• Excellent collaboration skills, able to work cross-functionally with internal teams and external partners, particularly sales.
• Demonstrates strong ownership, a can-do attitude, and effective project management capabilities.
• Excellent communication and presentation proficiency paired with analytical acumen.

Additional Information

• This position reports to the Business Unit Head of Marketing and is based primarily in India within the India & Emerging Asia business unit covering five key markets.
• Applications are reviewed continuously, and the company reserves the right to modify or withdraw the role at any time.

Benefits and Perks

• Family Care Leave with extended paid leave options for important moments.
• Life and disability insurance coverage ensuring assurance and peace of mind.
• Focus on wellbeing through resources that support physical and mental health, community building, and creativity.
• Generous colleague discounts available from day one.
• Bonus schemes rewarding team success when eligible and goals are met.
• Primary workplace assignment with a hybrid work policy averaging three days in office per week.

Diversity and Inclusion

The LEGO Group is devoted to fostering an inclusive culture where everyone feels safe, valued, and welcomed. Equal employment and pay opportunities are promoted regardless of gender, race, identity, nationality, orientation, disability, age, or religion.

Child Safeguarding Commitment

As part of our commitment to Children’s Rights and Wellbeing worldwide, candidates in roles with high child engagement must undergo Child Safeguarding Background Screening as a condition of employment.

Invitation

Imagine building your dream career and make it real by joining the LEGO team today.