Senior Digital Marketing Manager - Social Media

About the Role

At MECCA, social media is more than just posting content; it's a space where beauty, creativity, and community unite to inspire millions. We are seeking an accomplished Senior Digital Marketing Manager specialized in Social Media to oversee the strategy, creative direction, and execution of MECCA's owned social channels such as Instagram, TikTok, and Facebook. This pivotal leadership role involves shaping the brand's social presence to reflect the iconic MECCA in-store experience across Australia, New Zealand, and globally.

As the lead of a skilled team of content creators and social specialists, you will champion compelling social storytelling, manage key campaigns and partnerships, and explore new avenues for social innovation to maintain MECCA's lead in the digital space.

The role requires close collaboration with teams in Marketing, PR & Influencer Relations, Paid Media, Events, and Category Marketing to produce engaging content that expands our community and reinforces our brand.

This is a fixed term appointment lasting until September 2027.

Key Responsibilities

• Formulate and execute MECCA’s social media strategies across Instagram, TikTok, and Facebook platforms.
• Lead and motivate a high-performing social content team fostering innovation, skill growth, and teamwork.
• Manage the social content budget, agency relationships, and production expenses to ensure maximum effectiveness.
• Collaborate with various business units to deliver cohesive campaigns, product launches, and major brand initiatives.
• Leverage data insights and monitor emerging trends to continuously optimize social media performance while maintaining brand standards and compliance.

Required Qualifications and Experience

• Extensive leadership experience in social media, content, or digital marketing teams.
• Demonstrated success in designing and implementing effective social media strategies for consumer brands.
• Strong coaching and team development abilities with a passion for nurturing talent.
• Proven capability in managing budgets, coordinating external agencies, and engaging cross-functional stakeholders.
• A data-driven approach to strategy development and performance measurement, continuously seeking improvement.
• Excellent communication skills with confidence to influence stakeholders at various organizational levels.

Life at MECCA

We prioritize a #CustomerFirst approach supported by a dedicated team motivated to be innovative, collaborative, adaptable, and solution-focused while enjoying their work environment.

Some employee benefits include:

• Comprehensive professional development programs and access to an advanced digital learning platform.
• Initiatives promoting health and well-being.
• Programs for rewards and recognition.
• Opportunities for bonuses and incentives.
• A quarterly product allowance for employees.
• Generous discounts for employees and their immediate family members as per company policies.

MECCA also provides various ways to engage and celebrate their team members throughout the year.