Senior Demand & Brand Manager - 18 month contract

About the company

CartonCloud is an Australian SaaS business that provides warehouse and transport management software for logistics and supply chain companies. Its platform is designed to help customers save time, simplify operations, and work more efficiently. The company supports more than 600 customers across Australia and New Zealand, and is expanding quickly in North America.

Role overview

CartonCloud is hiring a Senior Demand & Brand Manager for an 18-month fixed-term contract. This is a practical leadership role where you will take full responsibility for demand generation and brand-building activity. You will shape and deliver the inbound funnel, including paid media, website performance, SEO/AEO, messaging, and campaigns, while also driving brand initiatives that increase CartonCloud’s visibility in the logistics technology market.

The role spans North America, Australia, and New Zealand, and you will work with the global marketing team as well as established external partners. The marketing engine is already in motion, with existing agency relationships, a modern stack, and annual strategies already prepared, giving you room to learn the product and then add your own direction and improvements.

Responsibilities

• Lead the integrated campaign calendar and overall demand generation plan to support SQL and pipeline goals.
• Plan, manage, and refine multi-channel campaigns with a focus on performance and pipeline impact.
• Own content direction for CartonCloud, ensuring it aligns with the ideal customer profile and key industry segments, including major brand initiatives such as the Logistics Index.
• Oversee the performance of the paid media agency and help guide optimisation decisions.
• Manage website performance as a demand channel in partnership with external specialists.
• Drive brand authority and PR activity, including media opportunities, partnerships, and third-party placements.

Requirements

• At least 5 years of experience in B2B SaaS marketing.
• Demonstrated ability to build and run campaigns end to end, covering channel selection, strategy, budget, messaging, execution, and reporting.
• Strong working knowledge of HubSpot, including the ability to analyse data and connect marketing activity to pipeline outcomes.
• Experience overseeing paid media delivered through an agency.
• A data-led approach to performance reporting, with the ability to turn results into practical optimisation and strategy recommendations.
• Experience with Webflow, Canva, Notion, and Zoom Webinars is helpful.
• Exposure to logistics or supply chain technology is desirable.

Perks

• Senior-level ownership across the full marketing mix and international markets.
• Remote-first setup with support for a home office and access to a wellness allowance.
• A flexible work-from-anywhere culture.
• An established team, partner ecosystem, and marketing tools already in place, with space to make the role your own.
• The opportunity to build brand awareness for a growing global SaaS company in the logistics technology space.

Additional information

This is an 18-month fixed-term contract that is fully remote, with the role based in New Zealand. The stated salary range is $120,000 to $150,000. The company uses AI to support early resume screening and the initial screening interview stage, but final decisions are made by people and the process then moves into interviews focused on genuine connection. For more information, candidates may contact the careers team at careers@cartoncloud.com.