Head of Marketing

About the Role

We seek an accomplished Head of Marketing based in London to steer and advance the marketing division during a critical expansion phase. Reporting directly to the leadership team, the role commands full accountability for crafting and executing the comprehensive marketing strategy. You will helm a vibrant team encompassing Performance Marketing, CRM, and Content, driving customer acquisition, retention, brand positioning, and commercial success to establish a top-tier marketing function.

This role suits a strategic yet hands-on leader who thrives in dynamic B2C environments and enjoys balancing high-level planning with day-to-day execution.

Key Responsibilities

• Create and govern an overarching marketing strategy that aligns closely with corporate goals.
• Lead and mentor three direct reports—Heads of Performance Marketing, CRM, and Senior Content Manager—providing oversight to a 10-person marketing team.
• Define clear marketing targets and OKRs to nurture a high-achievement culture focused on measurable outcomes.
• Manage the marketing budget and strategize media allocations across brand-building and performance-driven channels.
• Champion data-driven initiatives that enhance customer acquisition, retention, and lifetime value.
• Refine the brand strategy to amplify market position and increase recognition.
• Lead integrated, multi-channel marketing campaigns encompassing digital and traditional platforms.
• Supervise paid advertising, SEO, CRM, lifecycle marketing, content creation, and customer engagement activities.
• Foster strong partnerships with internal teams, agencies, and affiliated marketing groups.
• Represent marketing perspectives within executive leadership to influence key commercial decisions.

Candidate Profile

• Minimum five years of leadership experience in marketing within B2C sectors.
• Demonstrated success in driving customer growth encompassing acquisition, retention, and brand enhancement.
• Expertise in performance marketing, CRM/lifecycle marketing, and brand strategy development.
• Proven experience managing large marketing budgets and optimizing media spend effectively.
• Strong commercial insight, combining analytical data with intuition for decision-making.
• Ability to lead cross-functional teams blending analytical and creative capabilities.
• Excellent interpersonal skills for stakeholder engagement and communication.
• Adeptness at navigating fast-paced, evolving business environments with shifting priorities.
• Collaborative leader passionate about talent development and nurturing high-performing teams.