Senior Data Analyst - Growth Marketing
Palo Alto, Canada · Full Time
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- Posted
- 1 day ago
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Where you'll work
Job description
About the Role
Join a rapidly growing direct-to-consumer (DTC) brand that disrupts traditional retail pricing by offering premium products factory-direct at fair prices. This senior-level position involves complete ownership of the measurement frameworks that guide where millions of advertising dollars are allocated. Unlike typical analysts, you will design, build, and maintain sophisticated marketing attribution models rather than just using existing dashboards.
Key Responsibilities
You will be responsible for developing and managing complex attribution systems and conducting incrementality and marketing mix modeling tests. Your data-driven insights will directly influence marketing budget allocation and strategic decisions. At the staff level, you will lead methodology selection and design, shaping the overall analytics approach.
Required Experience and Skills
Applicants must demonstrate deep technical expertise, including proficiency in SQL and Python. Experience building and owning marketing attribution models and independently running incrementality tests is essential. You must differentiate between mere correlations and true causal evidence in marketing data to provide actionable insights.
Career Opportunity
This role offers significant influence within a fast-expanding company and a clear pathway to staff-level leadership. You will be an integral part of a team that is scaling and positioned in a unique market segment offering premium yet affordable essentials.
Additional Information
No up-to-date CV submission is necessary to apply.