Senior Creative Strategist

About New Engen and Donut Studios

New Engen is a digital marketing agency focused on driving smart growth for brands by integrating media, creative, analytics, influencer, and retail strategies into performance-based campaigns. Donut Studios, an in-house creative studio within New Engen, specializes in creating effective, platform-native digital content for ambitious brands. The studio is part of New Engen's broader solution offerings, such as the Acorn Creator Suite, aimed at delivering breakthrough creative that achieves rapid, measurable results.

The team comprises strategists, content creators, writers, editors, designers, and account strategists dedicated to both client success and mutual support, emphasizing hard work, humility, and purposeful creativity.

Role Responsibilities

• Lead creative strategy for Enterprise B2B campaigns, specifically managing the Amazon Web Services account, translating complex business goals into clear, insight-based creative directions across paid social, display, video, and digital channels.
• Develop scalable creative concepts aligning with business objectives and effectively engaging technical and executive audiences.
• Manage and mentor a team of Creative Strategists, providing guidance, coaching, and constructive feedback to maintain high-quality output and foster a collaborative, innovative team environment.
• Shape and refine creative briefs that guide design, motion, video, and copy teams, ensuring alignment with AWS brand standards and full B2B customer journey objectives.
• Collaborate cross-functionally with content strategists, writers, designers, motion artists, and production teams to create unified campaigns across awareness, consideration, and conversion stages.
• Drive creative testing and optimize performance by developing testing frameworks tailored to technical and executive buyers and iterating based on campaign insights.
• Maintain creative excellence when producing high volumes of assets across diverse formats, markets, and languages, utilizing AI-enabled workflows and quality controls for scalable production without sacrificing quality.
• Act as the senior creative representative in client meetings, presenting strategic recommendations, articulating creative rationale, and building trusted relationships with marketing and design stakeholders.
• Identify opportunities for innovation and growth by continuously monitoring creative performance, emerging trends, brand standards, enterprise tech trends, and platform best practices to keep campaigns fresh and impactful.

Candidate Profile

• At least 5 years of experience in creative strategy, preferably with B2B, enterprise technology, SaaS, or cloud-focused accounts.
• Strong skills in crafting compelling creative briefs and converting audience and performance data into actionable creative directions for design, motion, and video teams.
• Experience in managing or mentoring creative strategists, successfully enhancing the team’s quality of work.
• Comfortable managing high-volume production environments with rigorous quality control; familiarity with production workflows is an advantage.
• Deep knowledge of paid social and display platforms such as LinkedIn, Meta, and DV360, along with their technical specifications.
• Proven ability to deliver creative presentations directly to senior client stakeholders.
• Understanding of B2B and technical buyer personas, including developers, IT decision-makers, and enterprise executives.
• Experience working within strict brand guidelines, such as prohibitions on AI-generated talent, voice, or music.
• Bonus: Direct experience with AWS, Azure, Google Cloud Platform, or other major enterprise cloud providers.

Benefits and Perks

• Flexible remote or hybrid work options with adaptable working hours.
• Unlimited paid time off plus company-recognized holidays.
• Comprehensive medical, dental, vision, and disability insurance coverage.
• Life and accidental death & dismemberment insurance.
• 401(k) retirement plan with company matching contributions.
• Paid parental leave and family support benefits.
• Pet care perks and insurance coverage.
• Programs supporting learning and professional development.
• Commuter and transit benefits.
• Exclusive discounts for employees.

Additional Information

This role is remote with full-time employment for candidates located in various U.S. states including Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin.

Annual salary range is $70,000 to $80,000, adjusted according to the candidate’s qualifications and experience.

Important Notice: Beware of fraudulent job postings or solicitations claiming association with New Engen. The company does not charge any fees for application, processing, or training at any stage. Official recruitment communications come only from company email addresses and authorized channels.