Senior Business Marketing Manager

About Philips and Role Overview

Philips is a leading global health technology company dedicated to enhancing billions of lives worldwide by fostering innovation for a healthier, sustainable future. Our workforce of 80,000 diverse individuals shares a common purpose: to meet customers' critical health needs with impactful solutions. Recognizing rapid changes in health and wellness demands, we aim to address increasingly complex challenges.

As a Senior Business Marketing Manager, you will join our International marketing team and focus on expanding the adoption of Philips' Interventional Cardiology Devices portfolio, especially within Growth Markets. This role involves complete market responsibility for the ASEAN region, crafting and leading marketing strategies to promote demand, utilization, and customer satisfaction across the portfolio.

Primary Responsibilities

• Develop and implement comprehensive go-to-market strategies for the portfolio by analyzing market trends and customer insights, ensuring alignment with global directives.
• Create a unified portfolio positioning strategy, examining customer decision processes to discover opportunities that enhance conversion and broaden market reach.
• Collaborate with global marketing, sales leadership, and intelligence teams to define priority accounts and grow market segments.
• Lead initiatives to fortify partnerships in Indirect Growth markets while integrating with the broader International marketing organization.
• Hold dedicated ownership for the ASEAN market, tailoring marketing plans to local clinical pathways, reimbursement environments, and customer requirements.
• Organize and execute market development efforts like workshops, demos, webinars, and clinical events to boost clinical adoption.
• Establish reference sites, customer testimonials, and clinical evidence, partnering with key opinion leaders and professional bodies to enhance brand positioning.
• Oversee smooth launches of new products, coordinating across all marketing and sales units to meet timelines effectively.
• Synchronize marketing cadence and product introduction processes to maximize launch impact across regions.
• Manage product lifecycle activities including end-of-life strategies, inventory management, and stakeholder communication to facilitate seamless transitions.
• Analyze market pricing, competitor actions, and consumer behavior to optimize pricing and promotional strategies that increase profitability and market share.
• Provide strategic inputs for annual marketing plans through competitive analysis and develop tailored value propositions addressing customers’ challenges.
• Continuously monitor category analytics and consumer insights to identify and act on performance gaps.
• Design and deploy omni-channel marketing campaigns incorporating digital, events, and field efforts to maximize portfolio reach.
• Implement and refine global marketing content aligned with local customer decision journeys.
• Lead cross-functional teams for product launches and marketing campaigns, ensuring alignment with strategies and target customer profiles.
• Operate with minimal supervision as the key marketing liaison for assigned portfolio areas and territories.
• Formulate mid-term marketing strategies by identifying early market challenges and opportunities, guiding business objectives accordingly.

Candidate Requirements

• Bachelor’s degree in Marketing, Business, Healthcare, or related discipline.
• Over five years of experience in downstream marketing, ideally within healthcare, medical technology, or similar sectors.
• Proven capability managing diverse product and solutions portfolios rather than single-category products.
• Demonstrated success leading geography-specific marketing initiatives through the entire strategy-to-execution cycle.
• Strong execution skills with agility to adapt international strategies for localized impact.
• Excellent communication, presentation, and stakeholder engagement skills.
• Understanding of image-guided therapy, interventional systems, or healthcare technologies is advantageous.
• Willing to travel approximately 30 to 40 percent of working time.

Additional Information

Work Model: Philips embraces a hybrid work culture balancing collaboration and flexibility. Full-time roles typically involve at least three days in-office weekly with up to two days remote, facilitating productive and healthy work-life management.

Employer Value Proposition: Working at Philips means contributing to a mission to improve health globally through meaningful, innovative solutions. It offers career growth and the fulfillment of impacting billions of lives positively.