Senior Brand Specialist - Nike Football & Team Sports, Pacific

Overview

The Senior Brand Specialist for Nike Football will be a key member of the Pacific Brand Management team, positioned at the intersection of sport and culture. Reporting directly to the Pacific Football, Brand Initiatives & Kids Brand Manager, this role collaborates closely with Sports Marketing, Brand Creative, Digital, Retail, and agency partners to create compelling football narratives across Australia.

Who We Are Looking For

We seek an individual deeply embedded in football culture with an understanding that extends beyond the playing field to its energy, communities, and emerging subcultures. This person is inquisitive about rising athletes and creators and eager to engage them authentically. They possess a strong personal perspective and a cooperative approach, capable of navigating from strategy formulation to on-ground execution. Comfortable managing relationships and ambiguity, they adapt quickly to the fast pace of sport and urban rhythms. Above all, they are passionate about driving influence from grassroots levels to the global stage while embodying Nike's authenticity and mission.

Responsibilities

• Lead the planning and execution of football brand campaigns and activations alongside Brand, Digital, Retail, and Sports Marketing teams.
• Cultivate and maintain partnerships with agencies, creators, and collaborators to produce culturally resonant integrated work.
• Direct Nike Football’s social media content strategy, working with Digital Marketing and talents to craft platform-specific stories.
• Formulate and implement grassroots outreach strategies by identifying key communities, organizations, and creators representing football’s future in Australia.
• Manage all logistics relating to campaigns, including product coordination for shoots, distribution, and events.
• Collaborate with Paid Media and Retail teams to extend campaign reach across Nike’s and partners’ channels.
• Continuously collect and analyze cultural and consumer insights to refine seasonal plans, strategy, and discover new opportunities.

Requirements

• Minimum of four years’ professional experience in marketing, branding, or sports community environments.
• Bachelor’s degree in Marketing, Business, Communications, or a relevant discipline, or equivalent combination of education and experience.
• Proven track record managing agency relationships, partnerships, and cross-functional marketing campaigns.
• Strong connection to and understanding of football culture within Australia, including familiarity with local communities and the wider sporting context.
• Based in Melbourne, Victoria, Australia.