Senior Brand Manager (m/w/d) OTC - Frankfurt

Company Overview

Our client is a well-established international enterprise specializing in OTC products, emphasizing brand development, innovation, and sustained growth. The organization markets recognized products across various global regions and offers employees a progressive, vibrant workplace that encourages initiative and entrepreneurial spirit.

Role Summary

This position is pivotal in advancing an established OTC brand portfolio on an international scale, actively shaping growth strategies across key global markets.

Key Responsibilities

• Design and implement brand and marketing strategies internationally to enter new markets and expand in existing ones.
• Conduct comprehensive analyses of market, competitive, and consumer trends to uncover growth opportunities and innovation potentials.
• Strategically evolve product categories and brand portfolios at the global level.
• Develop and oversee a long-term innovation and product pipeline.
• Lead innovation and product launch projects from conception to successful market introduction.
• Create positioning and communication plans tailored for international markets.
• Support regional teams and sales partners in executing brand and growth strategies effectively.
• Monitor key performance indicators and evaluate the success of new products and categories.
• Derive and implement improvements throughout the entire product lifecycle.
• Collaborate closely with cross-functional groups, including marketing, sales, product development, business development, and regulatory affairs.
• Manage relationships with external agencies, service providers, and strategic partners.
• Prepare and present business cases, market studies, and growth concepts to senior management.
• Take responsibility for revenue, profit, and market share targets within the assigned portfolio.
• Plan, steer, and control marketing budgets with a focus on sustainable return on investment.

Candidate Profile

• Proven multiple years of experience in brand management within the OTC market, a mandatory requirement.
• Preferably experienced managing international brand and product portfolios with demonstrated success in strategic development.
• Successful track record in launching products internationally and strengthening brand presence across diverse markets.
• Skilled in developing and implementing strategies for growth, innovation, and portfolio management.
• Knowledge of Eastern European markets and their structures is an advantage.
• Familiarity with regulatory requirements in the OTC sector.
• Proficient in market research and consumer insights, with data-driven decision-making skills.
• Strong project management and organizational capabilities.
• Fluent in German and English, both written and spoken.
• Additional Eastern European language skills are beneficial.
• High intercultural sensitivity and confident stakeholder management abilities.
• Analytical, strategic thinker with pragmatic execution approach.
• Entrepreneurial mindset paired with strong result orientation.

Compensation and Benefits

• Responsible international role offering broad creative freedom.
• Dynamic, innovation-focused work environment.
• Collaboration within international and cross-disciplinary teams.
• Flexible working hours and options for hybrid work models.
• Personalized training and career development opportunities.
• Competitive salary complemented by additional benefits.
• Comprehensive fitness, health, and wellbeing programs.
• Modern corporate culture characterized by short decision-making processes and high autonomy.
• Long-term career prospects in a growth-oriented industry.