Senior Associate - Social Media Marketing, Brand Marketing and Communications at EY GDS

About the Role

At EY, you have the opportunity to craft a distinctive career supported by a global and inclusive environment equipped with advanced technology, aiming to bring out your best self. We value your unique perspective as we strive to enhance EY further. Join EY to build not only a remarkable personal journey but also contribute to creating a better working world for everyone.

This position lies within the Digital Marketing team focusing on Brand, Marketing and Communications (BMC) at EY Global Delivery Services (GDS). As a Senior Associate in Digital Marketing, your role encompasses representing EY GDS's employer brand globally across digital channels. You will strategize impactful campaigns driven by insights and data, create strong media plans, nurture a network of brand advocates, and help produce compelling content. Your efforts will position EY GDS as a preferred workplace, highlight its technology expertise, and broaden brand visibility to attract potential talent.

Key Responsibilities

• Devise and implement digital marketing strategies aligned with business goals, using SEM, paid media, and social media platforms to target key audiences.
• Track and optimize campaign performance to enhance reach, engagement, and overall effectiveness.
• Contribute creatively by developing content such as thought leadership pieces, branded materials, recruitment campaigns, CSR projects, employer branding, and employee stories.
• Empower employees and leaders to act as brand ambassadors by coaching on effective personal social media use aligned with EY GDS's values.
• Collaborate across teams to keep advocacy programs active, relevant, and impactful.
• Promote employee advocacy initiatives to boost the positive presence of EY GDS across social channels.
• Leverage audience targeting and digital tools to source and engage talent pools.
• Advise leadership on digital communications tactics to reach key stakeholders effectively.
• Lead initiatives that enhance EY GDS's reputation as an employer of choice and advance talent acquisition objectives.
• Coordinate with internal BMC points of contact and platform partners to secure prominent content placements and explore new digital channels.
• Manage multiple communication programs efficiently in a global, virtual team setting.

Candidate Profile

Ideal candidates have 4-6 years of demonstrated success executing digital marketing campaigns, ideally within B2B or technology sectors and working with or within agencies. You should be a self-driven individual, versed in digital and social media landscapes, holding excellent storytelling and copywriting skills, along with native-level English proficiency.

• Proven experience managing paid, owned, and earned media on social platforms.
• Knowledgeable in SEO, SEM, programmatic advertising, and paid advertising platforms.
• Familiarity with scheduling and campaign measurement software such as Hootsuite and other analytics tools.
• Experience in employer branding and recruitment marketing campaigns is preferred.
• A passion for innovative digital technologies and communication methods.
• Strong ability to analyze audience segmentation and targeting.
• Capability to utilize marketing data for insightful campaign planning.

Skills and Attributes

• Creativity, innovation, and decisiveness.
• Ability to interpret complex briefs to align campaigns with EY GDS's long-term goals.
• Adaptability to fast-paced environments with excellent multitasking and prioritization skills.
• Keen attention to detail and adherence to branding and communication guidelines.
• Advanced social media management expertise, including handling organization-wide channels.
• Strong verbal communication and listening skills.

What EY GDS Offers

EY GDS is a dynamic, global network spanning nine locations worldwide and incorporating various business disciplines. Joining EY GDS allows you to collaborate on exciting projects with global brands, engage with diverse teams, and grow your skills continuously.

• Ongoing learning opportunities to equip you for future challenges.
• Flexibility and resources to make a meaningful impact on your terms.
• Access to transformative leadership insights, coaching, and confidence-building.
• An inclusive culture that embraces diversity and encourages individual expression.

About EY

EY’s mission is to build a better working world by creating lasting value for clients, people, and society, fostering trust in capital markets. EY’s diverse teams across more than 150 countries combine data, technology, and expertise to assist clients in growing, transforming, and operating efficiently. Our multidisciplinary teams tackle complex global challenges with innovative solutions.