Senior Area Sales Manager - Prime - Delhi

Overview

This role involves strategic planning and management of branch sales efforts in Delhi. The incumbent is responsible for driving customer acquisition, managing branch operations, ensuring operational efficiency, promoting cross-selling of products, leading internal teams, and overseeing portfolio risk and compliance.

Key Responsibilities

• Collaborate with Regional Sales Manager to prepare and implement branch sales plans aligned with market and competitor insights.
• Monitor local market trends and competitive offerings to inform branch strategies.
• Direct branch operations comprehensively including sourcing, governance, productivity, and channel management.
• Supervise daily branch administrative and operational activities.
• Compile and analyse periodic MIS reports covering disbursement, profitability, non-performing assets, and market growth, and share insights with leadership and team.
• Identify growth opportunities and lead efforts for new customer acquisition to meet targeted portfolio size.
• Support team members in managing critical and complex customer transactions ensuring high satisfaction.
• Communicate sales objectives, role expectations, product details and USPs to enhance sales team effectiveness.
• Handle customer escalations and complaints, collaborate with relevant stakeholders to ensure timely resolution.
• Leverage customer satisfaction survey results and NPS data to initiate improvement actions in consultation with leadership.
• Implement approved schemes and solutions to boost sales and profitability ensuring a balance between growth and cost control.
• Enhance adoption of streamlined business processes across customer lifecycle including sourcing, approval, servicing, and collections to improve efficiency.
• Manage local channel distribution and coordinate with senior partners and stakeholders for seamless operations.
• Facilitate process improvements and faster turnaround times by collaborating with risk, operations, and governance teams.
• Drive team performance through focus on business goals, client engagement and monitoring productivity metrics.
• Lead the implementation of best practices to boost operational effectiveness and overall business impact.
• Promote cross-selling initiatives across Aditya Birla Capital products by supporting team through communications, training and guidance in alignment with agreed strategies.
• Coach and develop team members to enhance customer engagement and sales performance, recommending relevant training for their growth.
• Maintain proactive liaison with internal stakeholders to ensure cross-functional coordination and goal alignment.
• Collaborate with Risk, Operations and Sales Governance teams to uphold risk controls and ensure disciplined credit processes.
• Review credit approvals, sanctioning, disbursement and documentation for sound operational control.
• Monitor financial risk using branch MIS and analytical reports and guide team in managing delinquency.
• Facilitate compliant sales operations and risk management arrangements by fostering partnership with governance teams and ensuring timely collections and PDD closures.
• Evaluate client portfolios and performance reports, coordinating with risk teams and guiding on early warning indicators to safeguard against NPAs.
• Ensure systematic tracking and reporting on NPAs and credit trends, providing early inputs on emerging risks.