Senior Analyst - Digital Marketing and Social Commerce

About Crocs, Inc.

At Crocs, Inc., every career path is an opportunity to effect meaningful change. Our team members come from diverse journeys, and that's the unique spirit we cherish. Whether engaging customers in retail stores, collaborating across global headquarters teams, or supporting operational activities at distribution centers, every contribution is impactful and appreciated. At Crocs, you are invited to innovate beyond conventions to build something exceptional.

Role Overview

The Senior Analyst for Digital Marketing & Social Commerce at Crocs is responsible for analyzing performance and driving optimization strategies across paid media, owned digital channels, and emerging social commerce platforms. This position transforms complex marketing and commerce data into clear, actionable insights to enhance investment decisions, campaign effectiveness, and revenue growth. Working closely alongside marketing and social commerce teams, the role ensures digital experiences are continually measured, tested, and improved. The position is located in Gurugram, India, and reports to the Manager of Digital Analytics based in the US, requiring some overlap with US working hours.

Key Responsibilities

• Analyze end-to-end marketing performance to uncover growth opportunities.
• Assess channel effectiveness using attribution methods, incrementality, and ROI analysis.
• Deliver actionable insights to refine budget allocation, targeting, and customer journey strategies.
• Monitor and measure performance across social commerce platforms such as TikTok Shop.
• Collaborate with social and marketing teams to design, implement, and evaluate A/B and incrementality tests on new commerce features.
• Build and maintain comprehensive dashboards and reporting structures for marketing and social commerce KPIs.
• Ensure data reporting is accurate, consistent, and scalable across multiple channels.
• Quantify incremental impacts of campaigns, promotions, and content strategies.
• Assist in forecasting and planning for digital marketing and social commerce initiatives.
• Contribute insights to longer-term growth plans for digital and social platforms.
• Enable stakeholders by providing self-service dashboards and clear performance frameworks.

Required Qualifications and Skills

• Bachelor’s degree in Analytics, Data Science, Economics, or a related discipline.
• Minimum of 3 years’ experience in digital or marketing analytics roles.
• Proven expertise in digital marketing measurement practices, including paid media and funnel analysis.
• Strong proficiency with SQL and data visualization tools like Power BI and Tableau.
• Experience with web analytics platforms such as Adobe Analytics and Google Analytics 4 (GA4).
• Preferable familiarity with social commerce platforms and their analytic ecosystems.
• Experience conducting A/B testing and incrementality experiments to evaluate performance.
• Excellent analytical and problem-solving abilities to translate complex data into strategic business outcomes.

Equal Opportunity Employer Statement

Our company embraces diversity and inclusion, committed to creating a workplace free from discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected category. We ensure all qualified candidates receive equal consideration for employment.