Senior Account Executive – New Revenue Acquisition (Western Ontario)

About the Company

AutoTrader.ca is a prominent Canadian digital automotive solutions provider, including notable brands such as AutoSync, Dealertrack Canada, and CMS. Serving more than 3,500 dealerships, their platforms enhance dealership operations, marketing, and sales across the nation and are part of the leading AutoScout24 group in Europe. The team is committed to driving innovation in automotive retail both domestically and internationally.

Role Overview

This Senior Account Executive role is instrumental in acquiring new business and growing the market footprint for AutoSync’s comprehensive digital retail and marketing solutions. The primary responsibility is to secure new clients within assigned territories, focusing on products such as TAdvantage (dealership websites), TRFFK (AI-driven digital ads), and Motoinsight (end-to-end digital retailing). The successful candidate will be an experienced B2B sales professional with a background in digital products, ideally within the automotive space, capable of navigating complex sales cycles and building strong partnerships with car dealerships.

Key Responsibilities

• Identify, target, and win new dealership accounts across designated regions.
• Build and implement targeted outbound sales strategies for various dealership types.
• Establish trusted relationships with dealership leaders and key decision makers.
• Keep a robust sales pipeline via proactive outreach, referrals, networking, and alignment with original equipment manufacturer (OEM) programs.
• Lead discovery sessions to analyze operational needs and reveal growth potential.
• Position the full spectrum of AutoSync solutions – TAdvantage, TRFFK, and Motoinsight – based on customer requirements.
• Conduct solution selling for website platforms, AI-driven advertising, and digital retail workflows
• Gain deep product knowledge and clearly articulate AutoSync’s competitiveedge during the sales cycle.
• Manage opportunities in the CRM, ensuring accurate forecasting and pipeline hygiene.
• Consistently meet or exceed agreed sales quotas.
• Negotiate contracts and business agreements effectively.
• Work collaboratively with internal and external stakeholders to ensure smooth onboarding and long-term client satisfaction.
• Share market trends and insights with internal teams to help drive business agility.

Required Skills & Experience

• Minimum 5 years of B2B sales, preferably focused on automotive technology, SaaS, or digital marketing solutions.
• Strong knowledge of dealership workflows and automotive retail technologies.
• Consistent track record of securing new business and managing complex, consultative sales cycles.
• Proficient in account targeting, prospecting, and objection handling.
• Effective communication skills with executive presence.
• Expertise in negotiation, closing deals, and strategic account development.

Benefits and Perks

• Comprehensive benefits package available from the start date.
• Discounts for gym memberships and a family-focused employee assistance program.
• Access to virtual wellness programs and a budget for external conferences and training.
• Ongoing internal training and 3% employer-matched pension contributions.
• Various income protection options as part of financial planning services.

Additional Information

• The compensation range is $70,000 - $90,000 CAD (base), with potential variations based on experience, location, and market factors, plus eligibility for bonuses and benefits.
• AutoTrader.ca uses AI tools in various stages of their recruitment process.
• This is an active vacancy for an existing position.