Sales & Partnership Activation Coordinator

About the Role

The Winnipeg Blue Bombers hold the distinction of being Manitoba's premier single-sport attraction, drawing an audience of 32,000 fans per game and managing a corporate partnership portfolio that spans game day activations, digital platforms, and community initiatives throughout the year.

We are looking to expand our team with a Sales & Partnership Activation Coordinator who will play a crucial role in both selling and implementing partnerships. This position acts as a linchpin in the partnership process, guiding deals from initial proposals through to final recaps, supporting the Corporate Sales and Partnership Activation teams.

Key Responsibilities

• Assist with daily administration tasks across the entire sales cycle for Corporate Sales and Partnership departments.
• Help in preparing sponsorship proposals, creating presentations, drafting contracts, and compiling end-of-season recap reports.
• Keep CRM systems and internal databases up-to-date with precise information.
• Manage invoicing, track contracts, oversee ticket fulfillment, and organize renewal timelines.
• Support activities such as lead generation, prospect research, and producing sales reports related to inventory and activities.
• Arrange meetings and facilitate internal communication between various departments.
• Coordinate the execution of sponsorship deliverables across game days, digital media, community events, and stadium activations.
• Ensure all contractual commitments with partners are fulfilled timely and accurately.
• Work closely with internal teams, including marketing, game operations, content, ticketing, and community relations.
• Manage elements such as signage, hospitality, promotions, contests, and in-stadium experiences for partners.
• Organize events, appearances, and community projects involving partners.
• Prepare materials summarizing partnerships post-event and at season end.
• Provide support for partner activations during all Winnipeg Blue Bombers home games, requiring an on-site presence.
• Coordinate hospitality and support partner services throughout game days.
• Ensure sponsor assets and branding are implemented according to specifications, schedules, and branding guidelines.
• Respond promptly and effectively to operational challenges during live events.
• Develop and sustain professional relationships with corporate partners and internal colleagues.
• Contribute positively to a dynamic and collaborative team environment.
• Assist with special projects and departmental initiatives as needed.

Candidate Profile & Requirements

• You are highly detail-oriented and deadline-focused, ensuring no task is overlooked.
• You communicate effectively and professionally, representing the organization with partners confidently.
• You demonstrate initiative by identifying necessary actions independently.
• You thrive in fast-paced, event-driven settings where adaptability is essential and game day commitments are mandatory.
• You are passionate about sports, live events, and creating experiences that engage the community.

Qualifications & Skills

• Post-secondary degree or diploma in Business, Marketing, Sport Management, Communications, or related disciplines.
• One to three years' experience in areas such as sales administration, sponsorship, marketing, events, or sports business.
• Exceptional written and oral communication abilities.
• Proficient in Microsoft Office applications including Excel, PowerPoint, and Word.
• Experience with CRM systems; familiarity with Archtics or Ticketmaster is advantageous.
• Availability to work on all 10-plus Winnipeg Blue Bombers home games (including playoffs if applicable), select Winnipeg Football Club events, and during regular business hours Monday to Friday. The role requires on-site presence during games.

Commitment to Accessibility

The Winnipeg Football Club encourages candidates from diverse backgrounds and abilities to apply. We comply with accessibility and human rights laws and provide interview accommodations to applicants with disabilities or protected needs upon request. Notifying us of accommodation requirements will enable us to support you throughout the interview process.