Sales Operations Specialist (CRM & Lead Conversion – Go High Level CRM)

About the Role

We are seeking a Sales Operations Specialist skilled in Go High Level (GHL) CRM to join a remote-first team based in Germany. This role centers on managing the entire lifecycle of lead handling, optimizing CRM workflows, automating sales processes, and enhancing customer interactions to support business expansion. Collaboration with various departments is key to refining operations and accelerating scalable growth initiatives.

Key Responsibilities

• Administer and refine workflows within Go High Level CRM, including implementing automation sequences, tagging systems, tailored sales pipelines, and integrating third-party platforms.
• Manage the complete lead conversion journey from initial inquiry through consultation scheduling and follow-ups.
• Design and execute newsletters and lead-nurturing campaigns to maintain engagement with current and past prospects.
• Proactively reach out to leads lacking scheduled consultations, evaluate their qualifications, and promote conversion.
• Oversee AI-driven consultation scheduling, allocate appointments to the right teams, and assess consultation outcomes.
• Identify and resolve workflow issues within the CRM by collaborating with internal teams and external support providers.
• Monitor essential sales and conversion metrics, generate performance reports, and suggest process improvements to boost lead conversion and operational efficiency.
• Facilitate onboarding by educating new team members on CRM workflows, practices, and operational standards.

Required Qualifications and Experience

• 2 to 3+ years in Sales Operations, CRM management, digital marketing support, or closely related roles.
• Demonstrable experience in configuring and managing Go High Level CRM, including automations, tagging, and platform integrations.
• In-depth knowledge of lead generation, nurturing strategies, conversion funnels, and scheduling procedures.
• Experience with Practina or analogous digital advertising and campaign management tools is advantageous.
• Strong analytical capability to interpret CRM data, produce insightful reports, and identify potential enhancements.
• Excellent communication skills, both written and verbal, suitable for client interactions and internal coordination.
• Exceptional organization, self-motivation, and ability to juggle multiple responsibilities in a remote setting.
• Project management skills with proficiency in coordinating workflows and meeting set deadlines.
• Comfort with direct client outreach via email, SMS, and other communication platforms.
• Experience supporting service-oriented sectors such as legal, consultancy, healthcare, or similar is a plus.

Benefits and Additional Information

• This is a fully remote role with the option to work from the Netherlands.
• Competitive salary paid in Australian dollars.
• Access to cutting-edge CRM, automation, and sales operations technologies.
• Opportunities for ongoing learning and professional growth in CRM automation and sales operations.
• Experience working with diverse, high-performing international remote teams across various industries.
• Exposure to pioneering automation tools and scalable sales methodologies.
• A supportive, collaborative remote work environment focused on continuous improvement.
• Strong potential for career progression as the organization grows.

Additional Information

This opportunity is offered via a partner company managing all applications and hiring decisions independently. The recruitment process incorporates AI-assisted candidate matching to ensure prompt and impartial application assessment; however, all final decisions are made by human recruiters.

Applicants’ data will be processed under GDPR compliance with rights to access, correction, erasure, and objection. AI tools may support parts of the hiring workflow but do not replace human evaluation.