Sales Officer - Gandhidham

About the Company

Relaxo Footwears Limited stands as India's leading footwear manufacturer, recognized among Fortune India's top 500 companies with a market capitalization exceeding 30,000 Crores. Their distinguished brands—Relaxo, Sparx, Flite, and Bahamas—are well known for combining quality with affordability. The company operates over 400 retail outlets alongside a robust e-commerce platform, producing approximately 1.05 million pairs of footwear daily. Supporting this production is a skilled workforce of more than 20,000 employees across 8 advanced manufacturing facilities, with a presence in over 30 countries globally. The company leverages SAP-driven operations and attracts talent from top institutions including IIMs and IITs.

Job Summary

The Sales Officer role is designed to enhance secondary sales by acting as a crucial link between distributors and retailers, aiming to increase the product market share directly at the consumer level. The position reports to the Area Sales Manager (ASM) and is based in Gandhidham, requiring some travel.

Key Responsibilities

• Collaborate with the ASM to communicate out-of-stock demands and contribute to primary sales planning based on demand forecasts for new product developments (NPDs) and key items.
• Manage and facilitate timely resolution of trade partner claims.
• Support distributors in moving slow-selling stock and work closely to ensure retailers’ demands are met, addressing any service challenges at outlets.
• Relay distributor market feedback to the ASM and assist in solving retailer issues through thorough investigation and solution development.
• Seek guidance from the ASM to address distributor and retailer complaints effectively.
• Identify retail outlets not currently serviced by distributors and initiate coverage; capture and ensure onboarding of new outlets.
• Provide intelligence on potential distributors, competitor promotions, and market activities to the ASM.
• Monitor product availability, range, visibility, and merchandising standards within retail points.
• Drive demand creation through product sampling of new and focus articles and communicate demand updates to distributors and ASMs.
• Enhance retailer awareness of company products and promotions through market visits and distribution of promotional materials like catalogs and leaflets.
• Encourage distributors to stock articles with high market demand and boost sales of a wider product range.

Qualifications and Experience

Applicants must hold at least a graduation degree and have 2 to 9 years of sales experience, preferably in retail sales and distribution management within the footwear, FMCG, or FMCD sectors.

Required Competencies

• Strong selling and analytical capabilities
• Customer-focused attitude and excellent interpersonal skills

Performance Metrics

• Revenue contribution from new product developments within the assigned sales area
• Growth in range billing performance in the designated territory
• Expansion of retail outlet coverage
• Improvement in demand fulfillment rates for NPDs and focus products
• Timely adherence to planned journey plans (PJP) and submission of market activity reports
• Compliance with established market operation protocols
• Enhancement of market intelligence and relationship-building efforts

Key Stakeholders

• Internal: Area Sales Manager, MIS Admin team
• External: Distributors, Retailers

Eligibility

Open to all candidates who have graduated from any discipline.