Sales & Marketing Executive

Overview

Pure Fragrances Asia is seeking a dedicated Sales & Marketing Executive to contribute towards achieving sales targets, expanding the customer base, and strengthening market presence in Chandigarh. The selected candidate will be responsible for driving sales growth, developing new business relationships, and managing customer accounts effectively.

Key Responsibilities

• Attain monthly, quarterly, and yearly sales goals to enhance revenue and profitability within designated territories.
• Identify, onboard, and nurture relationships with distributors, dealers, wholesalers, and direct customers to grow the client portfolio.
• Explore potential new markets and growth segments through research and competitor analysis, devising strategies for market expansion.
• Organize and execute marketing initiatives including online/offline campaigns, product launches, exhibitions, trade fairs, and promotional events.
• Generate and follow up on qualified leads via field visits, digital platforms, referrals, and events to maximize conversion rates.
• Prepare detailed sales forecasts and reports including Daily Sales Reports (DSR), Monthly Sales Reports (MSR), and provide market feedback regularly.
• Ensure prompt collection of payments and manage outstanding receivables while coordinating with accounting teams to resolve financial issues.
• Conduct product presentations and demonstrations to educate clients, promote new products, and encourage product penetration.
• Address customer complaints efficiently and liaise with internal teams to maintain high customer satisfaction and long-term loyalty.
• Collaborate across departments such as production, dispatch, accounts, purchase, and customer support to ensure smooth order processing and timely deliveries.
• Plan and maximize territory coverage through strategic customer visits and distributor appointments where necessary.
• Maintain accurate CRM/customer database records, visit reports, quotations, enquiries, and order statuses for proper documentation and sales tracking.

Performance Metrics

• Achieving sales targets with at least 100% fulfillment.
• Acquiring 8-10 new customers monthly and maintaining a lead conversion rate of 30% or higher.
• Driving monthly sales growth between 10-15% and securing a repeat order rate of 90% or above.
• Ensuring outstanding payments remain within credit periods at 95% and conducting 20-25 customer visits each week.
• Responding to quotations within 24 hours and resolving complaints within 48 hours.
• Submitting daily and monthly sales reports promptly and executing marketing campaigns as planned annually.
• Developing 1-2 new distributors monthly where applicable.

Additional Information

The role demands professionalism in representing the company and maintaining high brand standards while facilitating coordination across multiple internal teams. Efficient documentation and report submission are mandatory to support sales operations and strategic decision-making.