Sales Manager - Direct Selling Agent (DSA)

Role Summary and Key Responsibilities

The Sales Manager - DSA will be responsible for devising and implementing strategies to achieve sales targets in collaboration with ASMABHFL, keeping a close eye on competitive dynamics and local market trends. This role involves continuously evaluating the DSA network's performance and operational efficiency to ensure alignment with business goals, as well as delivering insightful MIS reports for various performance metrics including disbursements, profitability, and NPAs.

Customer Acquisition and Engagement

They will identify growth opportunities at the local level and adjust DSA engagement approaches to maximize results. Close partnership with DSA teams to nurture prospects into productive relationships by articulating product attributes and unique selling points is essential. The manager ensures proactive communication with all stakeholders to maintain clarity regarding transaction status and adherence to operational compliance for timely approvals.

Operational Excellence

The role requires overseeing efficient business processes throughout the customer lifecycle from sourcing through servicing and collections. Collaboration with cross-functional stakeholders is expected to enhance process efficiency and reduce turnaround times. Implementing best practices and continuous improvements will boost the overall productivity and effectiveness of DSA engagements.

Cross-Selling Initiatives

Driving DSA activities in alignment with cross-selling strategies developed with ASMABHFL, including interacting with customers and prospects to promote ABC product suites.

Self-Development and Internal Coordination

Keeping abreast of industry developments, innovative DSA engagement methods, and improving negotiation and relationship-building capabilities are important. Attending relevant trainings and seminars is expected. Coordination with internal teams is necessary for operational harmony and target achievement.

Portfolio and Risk Management

Working alongside risk, operations, and sales governance units to uphold risk controls and compliance. Regular engagement with DSA partners and customers will ensure strict adherence to risk policies. The manager will compile detailed and accurate MIS reports on NPAs and credit trends, offering insights into factors influencing portfolio health.