Sales Manager - Adventure Camping & Sport/Outdoor (Region Mitte & Norddeutschland)

Overview

Thule Group is seeking a passionate Sales Manager to serve the regions of Mitte and Northern Germany, covering postal codes 01–49 and portions of the 5er region, focusing on their Adventure Camping and Sport/Outdoor product lines. This role offers autonomy with a home office base, maintaining close customer relationships to drive brand success in retail.

Key Responsibilities

• Maintain and develop relationships with existing retail partners in Adventure Camping and Sport/Outdoor sectors.
• Proactively acquire new customers to expand the distribution network.
• Establish sustainable client relationships fostering long-term collaboration.
• Manage sales targets, growth, and revenue performance within the assigned territory.
• Conduct product training sessions and sales presentations on-site at customer locations; regularly train retail sales staff of partners.
• Represent Thule at trade fairs, in-house exhibitions, and industry events.
• Ensure optimal brand visibility and presence at points of sale.
• Implement and monitor marketing and promotional campaigns effectively.
• Perform market, competitor, and customer trend analyses to inform strategies.
• Maintain up-to-date records of sales activities in Salesforce CRM.
• Analyze key performance indicators to drive actionable insights.
• Collaborate closely with national and international sales teams to align goals.

Candidate Profile

• Commercial or technical education completed successfully or equivalent qualification.
• Initial professional experience in sales, preferably within outdoor, sport, camping, or leisure industries.
• Passion for premium brands and technical solutions.
• Fluency in German and English, both written and spoken.
• Proficient with MS Office and keen interest in digital tools, including AI applications.
• Structured, independent, and results-driven working style.
• Strong negotiation skills, persuasiveness, and a pronounced customer focus.
• High self-motivation combined with team-oriented approach.
• Willingness to travel extensively within the sales region.
• Valid driver’s license class B.
• Preferably residing centrally within the sales territory.

Benefits and Work Environment

• Significant autonomy and freedom to shape your work.
• Extensive opportunities for professional development and learning.
• Flexible working hours paired with modern home office practices.
• Support for health-related activities such as gym memberships, preventive courses, nutritional counseling, or bike leasing options.
• Attractive employee discounts on Thule products.
• Various social benefits and special allowances for personal occasions.
• Regular team-building events and incentive programs.
• An open corporate culture with swift decision-making.
• International collaboration within a dynamic work setting.
• A future-driven workplace in an innovative and expanding company.

Company Culture

At Thule, a shared passion for our products and outdoor life connects us. We function as a team across local, national, and international borders, exchanging knowledge, supporting each other, and embracing openness, trust, and responsibility. Joining Thule means actively shaping an international brand that empowers people to enjoy active lifestyles.