Sales Lead - East Africa

Overview

Join Mukuru as a Sales Lead to drive growth and community building across East Africa. Mukuru is dedicated to more than just money transfers; it focuses on connecting families, fostering opportunities, and uplifting communities. This role involves leading sales efforts and teams in Kenya, Uganda, and Rwanda to increase app adoption, boost transaction volumes, and deliver outstanding customer service.

Key Responsibilities

• Lead customer acquisition and increase app adoption across East African markets.
• Design and implement regional sales strategies to achieve measurable growth.
• Increase transaction volumes, enhance customer retention, and grow market presence.
• Manage and develop Sales & Operations Assistants and sales agents.
• Oversee customer reactivation and retention efforts.
• Forge strong relationships within diverse diaspora and local communities.
• Leverage sales data and market insights to enhance performance and identify growth opportunities.
• Collaborate cross-functionally with Marketing, Operations, Finance, and Compliance teams.

Required Skills and Attributes

• Commercial Excellence: Leadership in sales execution, customer growth strategies, business development, sales pipeline management, revenue generation, customer retention.
• Leadership & Team Development: Team coaching, performance management, agent network building, stakeholder engagement, change leadership, talent planning.
• Community & Relationship Management: Community activation, partnership building, strong networking, customer-centricity, negotiation, cultural sensitivity.
• Analytical & Strategic Thinking: Data analysis, KPI tracking, strategic planning, problem-solving, commercial insights, market analysis.
• Digital & Fintech Aptitude: Mobile app growth, digital onboarding, customer journey optimization, familiarity with mobile money systems (M-Pesa, MTN MoMo, Airtel Money), CRM platforms, WhatsApp Business for community management.
• Personal Qualities: Entrepreneurial mindset, results-oriented, resilience, excellent communication, innovation, self-motivation, adaptability in dynamic field environments.

Candidate Profile

Applicants should have experience in sales, business development, field operations, or commercial leadership—especially within fintech, remittances, mobile money, financial services, or fast-growing customer-driven sectors. Passion for relationship-building, people development, and data-driven growth is essential. Mukuru encourages diverse candidates who meet most criteria to apply and contribute to its inclusive culture.

Additional Information

If appointed to a remote role, candidates must ensure reliable internet and a professional home working environment to maintain high performance and customer service standards.

Applicants who do not hear back within two weeks should consider their applications unsuccessful.

Note: All hiring decisions respect Mukuru's commitments to diversity and inclusion.