Sales Executive - Telecaller (Sportswear Wholesale)

About the Role

We seek a dynamic and results-oriented Sales Executive (Telecaller) who specializes in the sportswear and activewear wholesale sector. The ideal applicant must have a robust network of wholesalers, distributors, retailers, and dealers throughout India and demonstrate superior skills in cold calling and building lasting business connections.

Primary Duties

• Generate new B2B sales leads through proactive cold calling and lead sourcing.
• Reach out to wholesalers, distributors, retailers, dealers, and institutional customers nationwide.
• Transform cold prospects into enduring business partnerships.
• Maintain and grow a reliable sales pipeline.
• Identify opportunities to expand the dealer and distributor network.
• Develop and nurture relationships with current clients to boost repeat orders.
• Offer product presentations and clarify pricing, schemes, and promotional offers.
• Follow up on quotations, hold negotiations, and close orders efficiently.
• Collaborate with backend teams to ensure smooth order processing and dispatch.
• Keep accurate records within the CRM for all customer engagements and sales activities.
• Meet set targets daily, weekly, and monthly.
• Collect competitive intelligence, pricing data, and market trends.

Required Qualifications & Skills

• Minimum 2–5 years' experience in wholesale sales related to sportswear, activewear, athleisure, or apparel.
• An established network of industry wholesalers, distributors, and large-volume buyers.
• Proven expertise in cold calling, sales persuasion, and managing objections.
• Demonstrated success in outbound sales and business development.
• Fluent communication skills in both Hindi and English; knowledge of regional languages is advantageous.
• Strong negotiation skills and ability to close sales deals promptly.
• Capable of making 100+ outbound calls daily with high motivation and discipline.
• Good grasp of wholesale pricing, margins, and B2B sales workflow.
• Proficient with Microsoft Excel, CRM platforms, and WhatsApp Business.

Preferred Background

• Experience selling sportswear, gym wear, activewear, footwear, or related merchandise.
• Maintained a database of wholesalers and distributors across various Indian states.
• Background working with garment manufacturers or wholesale trading firms.
• Knowledgeable in distributor development and dealer engagement techniques.
• Flexibility to travel for client meetings and industry events.

Performance Metrics

• Volume of outbound calls made daily.
• Number of new wholesalers or distributors acquired.
• Monthly sales targets and revenue generated.
• Conversion rates from leads to orders.
• Retention and repeat business from existing customers.
• Collection and analysis of market and competitor data.

Compensation and Benefits

• Competitive fixed monthly salary within the range of INR 15,000 to 30,000.
• Incentives based on performance including monthly and quarterly bonuses.
• Excellent prospects for professional development and career advancement.
• Vibrant and fast-paced corporate culture.
• Opportunity to be part of an expanding wholesale sportswear firm.

Candidate Profile

The perfect fit for this role is a self-driven individual well-acquainted with the Indian sportswear wholesale market, who is enthusiastic about customer interaction, excels at persistent cold calling, consistently meets sales goals, and confidently fosters long-term wholesale and distributor relationships across the country.