Sales Executive - Digital Marketing and Business Growth

Company Overview

NAEL Marketing is a comprehensive creative and digital marketing agency based in Dubai, specializing in enhancing business visibility, customer acquisition, sales, and sustainable growth. The agency offers a wide range of integrated services including business strategy, branding, social media management, content creation, graphic design, video production, media buying, website development, e-commerce, and digital growth solutions across diverse industries such as e-commerce, healthcare, beauty, automotive, electronics, real estate, hospitality, fashion, and professional services.

Role Summary

The agency is seeking an experienced and knowledgeable Sales Executive to drive digital marketing business growth. This role requires more than basic sales pitching; it demands deep research into potential clients' businesses to identify market opportunities and weaknesses, providing tailored digital marketing solutions that meet client needs effectively.

Key Responsibilities

• Engage with potential clients via calls, emails, LinkedIn, WhatsApp, networking, and referrals.
• Identify qualified leads considering business needs, budget, authority, and readiness to proceed.
• Maintain a comprehensive and organized sales pipeline across multiple industries.
• Ensure consistent follow-ups to prevent losing potential opportunities.
• Innovate prospecting methods and target promising markets and sectors.
• Achieve or exceed monthly sales, meeting, proposal, and revenue goals.
• Conduct thorough research of prospective clients’ operations, competitors, and digital presence.
• Analyze client digital assets for gaps and growth potential.
• Customize sales approaches based on the client’s unique industry challenges and digital maturity.
• Clearly articulate and discuss NAEL Marketing's service suite including media buying, social media management, marketing strategy, website and e-commerce development, branding, content creation, video production, lead generation, analytics, and more.
• Translate complex marketing services into tangible business benefits.
• Develop persuasive presentations and proposals tailored to clients’ needs.
• Lead client meetings across various settings, handle objections, and negotiate terms professionally.
• Collaborate with internal teams including media buyers, developers, designers, and content creators to ensure alignment and client satisfaction.
• Maintain accurate CRM records of all interactions, proposals, follow-ups, and outcomes with structured reporting.
• Provide insightful market feedback and competitive intelligence to management.

Required Experience and Skills

• Proven background in B2B sales, digital marketing sales, or agency business development roles.
• Strong understanding of digital marketing tactics and technical services.
• Proficiency in media buying, website and e-commerce platforms (Shopify, WordPress), branding, social media, and lead acquisition strategies.
• Ability to analyze and quickly comprehend diverse industries and business models.
• Experienced in working with senior-level decision-makers.
• Skilled in prospecting, lead qualification, presentations, negotiations, and closing deals.
• Competent in preparing tailored proposals and industry-specific pitch strategies.
• Familiarity with CRM systems and sales tracking tools.
• Excellent command of English written and spoken; Arabic skills are a valuable asset.
• Prior experience in the UAE market is preferred.
• Educational background in Business, Marketing, Communications, or related fields is advantageous but not mandatory if matched with strong practical experience.

Personal Attributes

• Highly organized, disciplined, and persistent with follow-up activities.
• Confident and persuasive when engaging with business leaders.
• Research-oriented with a curious mindset about client businesses.
• Commercially savvy with a strong sense of genuine business opportunities.
• Adept at simplifying technical information for client understanding.
• Detail-oriented in maintaining accurate records and timely reporting.
• Self-motivated and capable of working autonomously.
• Professional in appearance, communication, and interaction with clients.
• Honest and realistic about deliverable expectations to clients.
• Effective at coordinating with multiple departments in a dynamic agency context.
• Committed to developing durable client relationships over only short-term goals.

Performance Metrics

Success will be assessed based on prospecting quality and consistency, meeting qualification rates, follow-up rigor, accurate reporting, proposal conversions, revenue achievement, client satisfaction, and intra-team collaboration efficiency. The ideal candidate blends excellent sales results with a strong understanding of marketing’s role in solving genuine business problems.