Sales Executive - Al-Futtaim Automotive (BYD) | Saudi Arabia

Company Overview

Founded in the 1930s, Al-Futtaim Group has evolved into a diverse and forward-looking private regional business headquartered in Dubai, UAE. The group operates through five main sectors: automotive, financial services, real estate, retail, and healthcare, employing over 35,000 people across 20+ countries in the Middle East, Asia, and Africa. Partnering with more than 200 leading global brands, Al-Futtaim continues to expand by focusing on customer needs while upholding values such as respect, excellence, collaboration, and integrity.

Role Summary

The Sales Executive acts as the primary representative of the BYD automotive brand in Saudi Arabia, tasked with meeting monthly vehicle sales targets while ensuring a superior customer journey throughout the entire sales process. This position demands excellent lead handling, proactive customer engagement, and a commercial mindset aimed at maximizing unit sales, finance and insurance uptake, and trade-in opportunities. Diligent pipeline management and a consistent in-showroom experience contribute directly to increased revenue and enhanced brand reputation.

Key Duties and Responsibilities

• Achieve monthly sales goals for new and pre-owned vehicles aligned with company targets.
• Promote and meet targets for finance & insurance products, warranties, accessories, and facilitate trade-in deals.
• Maintain a robust sales pipeline from various inquiry sources to ensure steady performance.
• Adhere to structured sales methodologies including customer needs assessment, comprehensive product presentations, negotiations, and finalizing sales.
• Handle walk-in, telephonic, and digital customer inquiries promptly according to service standards.
• Record complete and precise customer information such as national ID/Iqama, contact details, and vehicle preferences using CRM and DMS platforms.
• Conduct thorough customer engagement activities including vehicle demos and test drives, and consistently follow up on open leads to boost sales conversions.
• Stay informed about vehicle specifications, pricing, ongoing promotions, and competitor strategies to address objections effectively.
• Complete all required OEM and dealership training to maintain updated product and process expertise.
• Deliver an exceptional showroom experience from initial contact through vehicle delivery, coordinating seamlessly with internal teams and aftersales specialists.
• Conduct post-sale follow-ups to ensure customer satisfaction, drive referral generation, and preserve high net promoter scores.
• Establish enduring customer relationships to encourage repeat business and strengthen brand loyalty.
• Strictly comply with OEM and regulatory requirements, including KYC and financing documentation protocols.
• Keep thorough and accurate records of sales activities, lead status, and customer interactions in CRM/DMS systems.
• Submit sales activity reports daily, weekly, and monthly to management.
• Prepare all transaction-related paperwork such as quotations, invoices, and delivery documents with high accuracy.

Qualifications and Experience

• Diploma or Bachelor's degree in Business Administration, Marketing, or related fields.
• At least 1 to 3 years of automotive retail sales experience within franchised dealerships in Saudi Arabia.
• Demonstrable success in meeting vehicle sales targets, finance & insurance product sales, and trade-in conversion goals.
• Experience operating in high-volume showroom settings is highly desirable.

Skills and Technical Knowledge

• Proficient in CRM and Dealer Management Systems for managing leads and sales pipeline.
• Strong skills in Microsoft Office applications, especially Excel and Outlook.
• Comprehensive understanding of finance and insurance products, financing structures, and deal calculations.
• Capability to maintain organized customer data and precise sales documentation.
• Possession of a valid Saudi Arabia driving license.

About Al-Futtaim Automotive

Al-Futtaim Automotive, a key division of the UAE-based Al-Futtaim Group, operates across 10 countries spanning the Middle East, Asia, and Africa. The division engages in distribution, manufacturing, leasing, and aftersales of prestigious brands such as Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo, and RAM. The company is committed to delivering innovative, quality mobility solutions and world-class customer experiences. Their team of 9,000 members drives the company’s continuous growth and dedication to talent development.