Sales & Distribution Manager - Food & Beverages (F&B)

Job overview

This role is for a Sales & Distribution Manager to oversee end-to-end sales activities across the Saudi Arabian market. The position calls for someone with a strong background in bakery and/or confectionery, solid relationships in Saudi trade channels, and a clear understanding of retailer pricing, operations, and commercial practices.

Core responsibilities

• Create and roll out sales plans that support revenue growth and market-share targets.
• Spot new commercial opportunities in the Saudi market and convert them into business growth.
• Ensure the sales approach stays aligned with broader business goals and current market direction.
• Build, manage, and strengthen relationships with major accounts across all trade channels.
• Use existing industry connections and references to deepen partnerships and increase sales.
• Review trade terms, conditions, and promotional plans for retail partners with company ROI in mind.
• Take responsibility for profit and loss performance.
• Carry out sales initiatives and promotional programs effectively.
• Track retailer performance and take corrective action when results fall short.
• Research the market regularly to understand consumer behavior, competitor moves, and changing market conditions.
• Study sales figures to uncover trends, opportunities, and improvement areas.
• Prepare and deliver detailed sales and market-performance reports to senior leadership.
• Maintain strong knowledge of retailer pricing systems and operating processes.

Required experience and qualifications

• Bachelor’s degree in Business Administration, Marketing, or a similar discipline, or an equivalent qualification.
• At least 7 to 8 years of experience in the Food & Beverages sector within the Saudi Arabia market.
• Strong exposure to multiple trade channels in Saudi Arabia.
• Proven ability to deal with senior management and buying decision-makers across trade accounts.
• Well-established network across modern trade, general trade, and other relevant trade segments in Saudi Arabia.
• Excellent negotiation ability with a strong track record of closing deals.
• Capability to manage and maintain productive relationships with key stakeholders, retail partners, and distributors.
• Strong presentation skills for sharing data, strategy, and performance updates with stakeholders.

Additional information

This is a full-time position based in Saudi Arabia. The role includes ownership of commercial performance, account management, trade execution, and reporting across the market.