Sales and Retention Manager

About Everlast Gyms

Everlast Gyms is dedicated to delivering outstanding fitness experiences and nurturing vibrant club communities. We focus on expanding our membership base while enhancing members' engagement and satisfaction to foster long-term loyalty.

Role Overview

As the Sales and Retention Manager, you will play a pivotal role in driving membership growth, boosting member retention, and contributing significantly to the commercial achievements of the club. Reporting to the General Manager, you will lead sales efforts, mentor team members to excel, and ensure a smooth and rewarding journey for every member from initial inquiry through sustained membership.

This leadership position requires hands-on involvement combining strategic commercial insight, team guidance, and a strong customer experience focus to maximize club success and support sustainable growth.

Key Responsibilities

• Champion and implement the FUNDAMENTALS sales process throughout the club.
• Coach and mentor colleagues to enhance sales outcomes and increase conversion rates.
• Manage leads effectively to drive membership sales and sustained member engagement.
• Monitor sales performance against set KPIs and create action plans to reach targets.
• Provide regular sales updates and performance reports to the leadership team.
• Boost revenue streams through membership sales, fitness products, and additional member spend.
• Develop initiatives to strengthen member engagement and improve retention metrics.
• Analyze retention patterns and member behaviors to identify growth opportunities.
• Ensure outstanding member experiences at every stage of their fitness journey.
• Support the execution of member-centric campaigns, events, and national programs.
• Foster a culture emphasizing member satisfaction and loyalty.
• Create and implement innovative lead generation activities both inside and outside the club.
• Build and nurture relationships with local businesses, community groups, and organizations under the #WeMoveBusinesses initiative.
• Support local marketing efforts aimed at enhancing club visibility and membership growth.
• Identify and pursue new avenues for enhancing club performance and market presence.
• Provide coaching, mentoring, and constructive feedback to staff members.
• Encourage and maintain a motivating, high-achievement culture within the club.
• Lead by example through outstanding service standards and professionalism.
• Assist in recruiting, onboarding, and developing future talent.
• Collaborate closely with the General Manager to support daily club operations.
• Help ensure adherence to health and safety, compliance, and facility maintenance standards.
• Maintain company standards regarding cleanliness, presentation, and service quality.
• Support successful implementation of company initiatives and operational priorities.

Qualifications and Experience

• Proven background in sales, membership, retail, hospitality, or leadership in customer-focused roles.
• Demonstrated ability to influence team performance and achieve commercial objectives.
• Strong leadership qualities combined with effective coaching skills.
• Excellent communication skills and capability to build strong relationships.
• Commercial acumen with confidence in working with KPIs and analyzing performance data.
• Commitment to delivering exceptional customer service experiences.
• Positive, resilient mindset focused on solutions.
• Willingness to work flexible hours, including evenings, weekends, and Bank Holidays as needed.

Preferred Skills

• Experience in the fitness, leisure, or membership-driven sectors.
• Knowledge of strategies for lead generation, sales conversion, and member retention.
• Proven expertise in developing business partnerships and community engagement programs.
• Understanding of membership sales processes and customer lifecycle management.

Employee Benefits and Culture

• Complimentary membership to Everlast Gyms.
• 20% discount on all Frasers Group brand products.
• Eligibility to participate in the Fearless 1000 Bonus Scheme.
• Recognition through monthly Everlast Champions and Frasers Champion awards.
• Funded qualifications including Level 3 and Level 5 Management and Leadership courses.
• Continuous training in sales, leadership, and fitness-related products.
• Opportunities to expand fitness knowledge, deliver Personal Training, and support Group Training classes.
• Defined career progression paths within a rapidly growing fitness organization.
• Inclusive high-performance culture that values ambition, ownership, and results.

Additional Information

Everlast Gyms operates under the Frasers Group umbrella, a leading British retail and fitness enterprise committed to investing in its people, clubs, and fitness offerings. Successful candidates will embrace our core principles:

• Think Without Limits: Challenge norms, pursue opportunities, and foster continuous improvement.
• Own It and Back Yourself: Take responsibility, deliver outcomes, and lead with assurance.
• Be Relevant: Create impactful experiences for members, colleagues, and communities.