Sales and Marketing Manager

Overview

The Sales and Marketing Manager is responsible for driving organizational growth by identifying new opportunities, nurturing client relationships, and leading effective sales and marketing initiatives. Reporting directly to the General Manager or Business Head, this role is vital for promoting company products and services, meeting revenue goals, and boosting customer satisfaction.

Key Responsibilities

• Formulate and execute sales and marketing strategies targeting monthly, quarterly, and yearly revenue objectives.
• Discover new business prospects through market analysis, networking, referrals, and digital channels.
• Maintain and enhance relationships with existing and prospective clients to leverage business growth.
• Lead client engagements via presentations, negotiations, and product demonstrations to secure contracts.
• Prepare detailed quotations, commercial proposals, service agreements, and tender documents as needed.
• Respond promptly to customer inquiries, converting leads into confirmed business.
• Work closely with operations and service teams to guarantee the timely delivery of projects and ensure high customer satisfaction.
• Conduct thorough market research to stay ahead of customer needs, industry trends, and rival activities for informed strategy formulation.
• Plan, launch, and oversee both online and offline marketing campaigns to boost brand presence and generate qualified leads.
• Manage digital assets including the company website, social media accounts, promotional materials, and marketing content.
• Represent the company at exhibitions, trade shows, networking functions, and during customer visits.
• Keep an accurate and updated CRM database, oversee the sales pipeline, and maintain precise customer records.
• Compile and present sales reports, business development updates, and progress toward targets on a daily, weekly, and monthly basis.
• Address customer complaints professionally and ensure quick, effective resolution to maintain loyalty.
• Control marketing budgets ensuring funds are used efficiently for promotions.
• Collaborate with advertising agencies, vendors, and marketing partners to execute branding and promotional efforts.
• Analyze sales data and suggest improvements to increase revenue and market share.
• Support sales team development by providing training on product knowledge, sales tactics, and customer engagement.
• Adhere to company policies, ethical standards, and organizational guidelines in all activities.
• Perform additional sales, marketing, or business-related tasks as delegated by management.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, Sales, or a closely related discipline.
• Two to five years of professional experience in sales, marketing, or business development roles.
• Strong communication, negotiation, presentation, and interpersonal skills.
• Demonstrated ability to work autonomously, meet targets, and multitask in a fast-paced environment.