Retail Sales Executive - Construction Chemicals

About Aswani Industries Pvt. Ltd.

Aswani Industries Pvt. Ltd., established in 2012 and based in Surat, Gujarat, is a leading Indian manufacturer specializing in building materials and construction chemicals under the renowned brand Ascolite. The company was founded by the promoters of the Ascon Group of Developers to vertically integrate construction and manufacturing operations.

Role Overview

The Sales Executive will play a key role in accelerating sales growth of construction chemical products in the assigned territory by engaging with dealers, contractors, builders, and project sites. This position involves developing the market, nurturing relationships, generating leads, and consistently meeting sales targets.

Key Responsibilities

• Achieve defined monthly and quarterly sales objectives.
• Expand and develop the dealer and distributor network within your area.
• Source fresh business opportunities with contractors, applicators, builders, and developers.
• Identify, pursue, and convert project opportunities across residential, commercial, and infrastructure sectors.
• Promote a range of products such as waterproofing solutions, tile adhesives, grouts, admixtures, and repair materials.
• Conduct periodic market visits to dealers and project locations to ensure product visibility and presence.
• Build and maintain strong relationships with contractors, architects, consultants, and project managers.
• Gather intelligence on competitor pricing, promotional schemes, and other market activities.
• Ensure timely collections from dealers and maintain oversight on outstanding payments through regular follow-ups.
• Collaborate with the technical team to facilitate site trials and product demonstrations.
• Support customers with product selection advice, correct application, and resolve complaints in partnership with internal departments.
• Submit daily visit reports and weekly sales updates, maintaining accurate forecasting and pipeline records.

Required Skills and Expertise

• Excellent communication and negotiation capabilities.
• Familiarity with construction chemicals and building materials.
• Proven ability to handle dealer and project sales effectively.
• Strong motivation with a target-oriented approach.
• Basic understanding of products such as waterproofing systems, tile adhesives, admixtures, or dry mix products.
• Good knowledge of the local market dynamics.

Educational Qualifications and Experience

• Graduation in any discipline; backgrounds in Civil Engineering or Marketing are preferred.
• 2 to 5 years of professional experience in construction chemicals, building materials, cement, paints, or tiles sectors.
• Experience specifically in retail and project sales will be advantageous.

Performance Metrics

• Achievement of monthly sales targets.
• Recruitment of new dealers and contractors.
• Efficiency in collections and credit control.
• Expansion of market reach.
• Secondary sales growth.