Retail Merchandiser - Fashion / Footwear

About the Role

Since 1962, Havaianas has been dedicated to delivering the lively and carefree Brazilian spirit globally through its iconic flip-flops. As a recognized global brand, it seeks to enhance joy, comfort, and style, focusing on expanding its footprint across MEA and APAC regions while connecting with a diverse and aspirational customer base.

Role Overview

The Retail Merchandiser plays a pivotal role in defining and steering the seasonal product and channel strategy across markets led by distributors. The role is grounded in thorough commercial and consumer analysis, ensuring optimal product placement in the appropriate channels. Operating within a distributor network, the position emphasizes influencing distributor partners rather than direct implementation, translating sales and campaign results into strategic, forward-thinking plans that amplify sell-through and business performance.

Key Responsibilities

• Formulate detailed seasonal product assortment strategies by channel and account to align product mix with consumer preferences, pricing frameworks, and market demands.
• Design product allocation schemes and segmentation for channels, including identification of key franchises, balancing product depth versus breadth, and exclusivity plans.
• Collaborate with distributor partners to influence purchasing behaviors, order formulations, and product prioritization ensuring consistency with brand values and commercial goals.
• Analyze product performance metrics such as sell-through rates, inventory levels, size distributions, and product lifecycle indicators using distributor data to pinpoint challenges and opportunities.
• Assess marketing campaign effectiveness and their impact on sales, converting findings into actionable suggestions for upcoming seasons.
• Compile and present regular performance reports and dashboards that include insightful recommendations for distributors and internal teams.
• Contribute significantly to Business Unit planning by providing insight into channel strategies (defining distributor roles, account segmentation, growth prospects) and product strategies (assortment structure, main franchises, pricing tiers).
• Work in synergy with Sales, Marketing, Planning, and Trade Marketing units to align product strategies, campaigns, and distributor execution.
• Advise distributors on closing assortment gaps, pricing strategies, and lifecycle management to ensure continuous business refinement.
• Provide data-supported guidance during forecasting and demand planning discussions, understanding final decisions reside with distributor partners.

Qualifications and Skills

• Bachelor’s degree in Business, Marketing, Merchandising, or a related discipline.
• 3 to 5 years’ demonstrated experience in retail merchandising, ideally within fashion or footwear brands operating under distributor-led business models.
• In-depth understanding of distributor frameworks and indirect go-to-market approaches.
• Proven competence in influencing external stakeholders without direct authority through compelling commercial reasoning.
• Strong product acumen focused on curating assortments based on consumer insights, market trends, and performance data.
• Advanced proficiency in Excel and Power BI, capable of creating reports and dashboards.
• Robust analytical skills with the ability to convert complex data into clear, actionable insights for decision-making.
• Experience using AI technologies to elevate analysis and reporting effectiveness.
• Excellent communication and stakeholder management capabilities across diverse cultures and regions.
• High degree of ownership, proactive attitude, and meticulous attention to detail.