Reporting & Audience Insights Manager

About the Role

The Reporting & Audience Insights Manager will own audience development, insight generation, reporting, and technical coordination for meme-driven campaigns, social content, and activations at TaskForce.

This position focuses on understanding where target audiences spend time online, how they discuss relevant issues, and how content lands once it reaches them. A key part of the job is turning hard numbers together with audience feedback into reporting that goes beyond metrics and captures the story behind performance, including comments, conversations, in-the-wild sightings, and shifts in sentiment.

The role partners closely with the Editorial and Meme Lead and the client lead on the Marketing Team to make sure reporting reflects campaign results, audience behavior, and growth opportunities in a way that is accurate and actionable.

It also supports the technical setup that enables distributed content operations, including remote access across machines, Reddit account management, platform permissions, tracking tools, and day-to-day workflows.

Insights and Reporting

• Own and improve internal dashboards and tracking systems used to measure performance across content, clients, platforms, meme posts, comments, and activations.
• Monitor data from subreddits and other audience communities, including subscribers, weekly traffic, growth trends, engagement, and content results.
• Review quantitative performance data to spot patterns, leading content, audience expansion, reach, engagement, and optimization opportunities.
• Document qualitative learnings from comments, audience conversations, organic sharing, Reddit discussions, sightings in the wild, and broader online reactions to posts and activations.
• Convert audience feedback into concise strategic recommendations for both clients and internal stakeholders.
• Create weekly reporting decks that clearly summarize campaign outcomes, important metrics, audience learnings, narrative insights, and recommended next steps.
• Coordinate with the client lead on the Marketing Team to ensure reporting is well-framed, correct, and useful in client discussions.
• Work with the Editorial and Meme Lead to turn audience insights into practical content and distribution guidance.

Audience Growth

• Lead audience research and platform mapping to identify priority communities, audience segments, posting opportunities, and distribution pathways.
• Build audience profiles that explain who should be reached, where they spend time online, the language they use, and the content styles that resonate with them.
• Track relevant subreddits, niche communities, social channels, and newer platforms to uncover expansion opportunities.
• Follow platform trends, audience behavior, Reddit norms, meme formats, and engagement patterns to guide content strategy and distribution planning.

Technical Operations

• Assist with the setup, upkeep, and troubleshooting of distributed posting systems, including server-farm workflows and related operational tools.
• Help oversee platform access, login processes, account records, and internal systems that support content distribution at scale.
• Look for ways to strengthen internal processes for reporting, audience mapping, platform access, and campaign analysis.
• Keep up with platform updates, account requirements, technical constraints, and operational risks that could affect distributed content work.

Requirements

• At least 3 to 5+ years of experience in audience insights, reporting, social analytics, content strategy, or digital campaigns.
• Strong familiarity with social platforms, Reddit, online communities, meme culture, and audience behavior.
• Hands-on experience with performance tracking, report creation, and dashboard or internal tracking system maintenance.
• Ability to turn both quantitative results and qualitative audience feedback into clear strategic takeaways.
• Comfort handling several campaigns, clients, platforms, and reporting processes simultaneously.
• Comfort with access management, account documentation, technical workflows, and basic troubleshooting.
• Interest in progressive politics, advocacy, culture, and internet-native content.
• Ability to work a hybrid schedule in New York.

Benefits

• Comprehensive health, dental, and vision insurance.
• Opportunity to work where culture, politics, creativity, and media intersect.
• A collaborative, mission-oriented environment focused on meaningful real-world impact.