Regional Sales Manager - High Power DC Test Solutions (ASEAN)

About the Role

This position offers the chance to engage with advanced high-power DC testing technologies while supporting pioneering companies in electrification, energy storage, automotive, and next-generation power sectors. The role emphasizes expanding regional influence, steering strategic growth, and partnering with global engineering and business teams. The product focus includes High Power DC Power Supplies, Regenerative Loads, and Battery Testing equipment.

Based in Singapore, this role is with a well-established global test and measurement technology company seeking a seasoned Business Development Manager to accelerate growth of its High Power DC Test Solutions throughout ASEAN.

Key Responsibilities

• Identify and capture new business ventures within the ASEAN energy and power electronics sectors.
• Formulate and implement strategic account plans across major clients, overseeing the sales process from opportunity identification to deal closure.
• Build robust relationships with engineering, procurement, and senior leadership stakeholders in client organizations.
• Spot adjacent market applications and emerging client requirements, translating these insights into customized business opportunities.
• Promote market expansion in core sectors such as Battery and Battery Management Systems, EV and Charging Infrastructure, Renewable Energy, DC Grid and Microgrid Applications, AI/Data Center Power, Aerospace & Defense Electrification, and Industrial Power Electronics.
• Serve as a subject matter expert on high-power DC testing, advising customers on optimal testing solutions.
• Monitor industry trends, competition, and emerging tech linked to electrification and power conversion.
• Collect and report customer and market data to underpin business strategies and product direction.
• Collaborate with regional sales, distributors, partners, and application engineers to cultivate opportunities.
• Maintain long-lasting relationships with key customers, technology collaborators, and sector participants.
• Manage a robust sales pipeline with precise forecasting and opportunity tracking.
• Support pre-sales efforts by aligning technical offerings with customer needs.
• Participate in proof-of-concept demonstrations, technical presentations, and solution delivery with internal teams to ensure client satisfaction.
• Contribute to the creation of sales enablement resources, marketing campaigns, and technical documentation.

Requirements

• At least 10 years of experience in business development, strategic sales, key account management, or solution selling.
• A demonstrated history of securing new business and managing critical client relationships.
• Preferably experienced in industries such as power electronics, battery technology, electric vehicles, renewable energy, semiconductors, industrial automation, test and measurement, or electrical equipment.
• Strong technical expertise in high-power DC power supplies, battery testing, power conversion, DC/DC converters, inverters, energy storage systems, grid simulation, and power electronics testing.
• Knowledge of electrification-related industry standards and emerging technologies is advantageous.
• Bachelor's degree in Electrical and Electronics Engineering or a closely related field is required.
• Prepared to travel within ASEAN approximately 25–50% of the time.