Regional Sales Manager - ESS (Lithium Ion Battery)

Role overview

KENT is seeking a Regional Sales Manager to grow and strengthen its ESS business across Jharkhand, with Ranchi as the base location. The position calls for a proactive sales professional who can develop a strong channel ecosystem, guide regional teams, and deliver consistent results across primary, secondary, and tertiary sales for home, commercial, and industrial energy storage solutions.

Key responsibilities

This role covers business growth, partner management, team leadership, and field execution across the assigned territory.

• Build and expand the ESS business footprint throughout the region.
• Identify, appoint, and manage distributors, dealers, and channel partners for ESS offerings.
• Drive sales across home ESS 1100 / 2200 VA inverters, lithium battery systems 12V / 25V / 51V 100AH LFP packs, solar hybrid solutions, single-phase 3 / 5 KW inverters, and commercial and industrial ESS solutions in 3-phase 10 / 12 / 15 KW inverter categories.
• Deliver primary, secondary, and tertiary sales targets within the region.
• Ensure smooth product flow from distributor to dealer to retail counter to end customer.
• Spot new opportunities, including distributors, EPC partners, and institutional buyers.
• Grow business across residential, commercial, and industrial ESS segments.
• Strengthen dealer and distributor relationships for sustained business development.
• Maintain strong brand presence, product visibility, and local promotional activity.
• Work with the marketing team on dealer meets, roadshows, exhibitions, and partner engagement programs.
• Track competitor pricing, schemes, offerings, and market movement.
• Maintain disciplined collections and ensure timely payments from channel partners.
• Plan and monitor distributor stock levels to avoid shortages.
• Coordinate technical and service support for key partners and customers.
• Recruit, train, and supervise Area Sales Managers and Field Sales Officers in the region.
• Guide the field team on market coverage, lead generation, and target delivery.
• Join regular market visits with ASMs and field staff.
• Prepare monthly forecasts, market intelligence updates, and expansion plans.
• Lead the regional sales structure, including ASMs, FSOs, and Channel Sales Executives.
• Set KPIs and sales targets for team members.
• Review performance regularly through market audits and feedback discussions.
• Train the team on ESS products, use cases, and market positioning.

Candidate profile

The ideal candidate will already have strong exposure to channel sales and distribution, preferably in one or more of the following areas: ESS, lithium batteries, solar EPC and solar products, inverter or power backup products, or electrical and power electronics.

Having an established distributor and dealer network in the region will be a major advantage. The person should also bring strong leadership, negotiation, communication, and business development capability, along with a solid understanding of solar and energy storage market trends and the competitive landscape. Extensive travel across the assigned territory is required.

Performance measures

• Distributor appointment targets
• Achievement of primary and secondary sales
• Growth of the dealer network
• Tertiary sales improvement
• Effectiveness of market coverage
• Team productivity and performance
• Collection efficiency
• Regional revenue growth
• Acquisition of new customers
• Execution of channel engagement activities

Preferred industry background

• Energy storage systems
• Lithium battery industry
• Solar EPC and solar products
• Inverter and UPS industry
• Renewable energy sector
• Electrical and power electronics industry

Eligibility

Applicants must be graduates in any discipline.

About the company

KENT is a healthcare products company focused on helping people lead healthier lives through innovative products that purify water, food, and air. Founded in 1995 in Noida, the company has grown into a major organisation with offices across Delhi NCR, Mumbai, and other key cities, and serves a large customer base across India.