Regional Sales Manager – Dublin/Leinster

Position Overview

This role is based in Dublin and requires frequent travel throughout the Leinster region to engage with on-trade, off-trade, wholesale, and hospitality clients. Occasional national travel and trips to Dingle, Co. Kerry are also expected for meetings, training, and events. A valid full driving license is mandatory, and a company car will be supplied.

Key Relationships

The position reports directly to the Head of Ireland & UK Sales and is tasked with developing new business and managing existing accounts to enhance sales, brand visibility, and commercial success for Dingle Distillery products across Dublin and Leinster. Collaboration extends to senior management, marketing, production, operations, finance, logistics, distributors, wholesalers, and hospitality partners.

Main Responsibilities

• Identify and secure new business opportunities across multiple channels including on-trade, off-trade, wholesale, retail, corporate, tourism, and hospitality.
• Manage and nurture existing accounts to increase distribution, retention, and overall commercial success.
• Establish and maintain strong relationships with key regional accounts and industry contacts to promote sustained growth.
• Track and convert sales leads diligently through the full sales cycle.
• Achieve regional sales targets and revenue goals while keeping the Head of Ireland & UK Sales informed on pipeline and performance.
• Promote Dingle Distillery's range including whiskey, gin, and vodka, emphasizing the brand's premium and craft-oriented identity.
• Support events such as tastings, launches, and activations to boost brand presence in the Dublin/Leinster market.
• Work with marketing to align sales activities and promotional efforts with the company’s commercial objectives.
• Monitor market trends, customer feedback, and competitor activities and report insights to management.
• Maintain precise records of sales activities and customer interactions utilizing the company’s CRM system.
• Negotiate pricing and trade promotions within company guidelines, escalating any exceptions.
• Represent Dingle Distillery as a professional brand ambassador at all times.

Performance Metrics

• Achievement of regional sales revenue and volume targets.
• Opening new accounts and increasing their value within Dublin/Leinster.
• Retention and growth of existing accounts in the region.
• Expansion of product distribution and listings in on-trade and off-trade outlets.
• Effectiveness in pipeline management and sales conversion rates.
• Accuracy and timeliness in CRM updates and reporting.

Candidate Profile

• Proven experience in field sales, business development, or account management, preferably within drinks, FMCG, or hospitality sectors.
• Competence in both attracting new clients and managing ongoing accounts.
• Strong negotiation capabilities, especially in pricing and promotional deals.
• Existing contacts in on-trade and off-trade sectors within Dublin/Leinster are a plus.
• Excellent communication and relationship-building abilities.
• Self-driven and capable of working independently within a national sales framework.
• Proficient in CRM systems and Microsoft Office applications.

Qualifications

• Mandatory full clean driving license; company vehicle included.
• Preferable tertiary education in business, marketing, hospitality, or related areas.
• Desirable qualifications include WSET or other recognized drinks industry certifications.

Additional Information

• Attendance at all necessary meetings, including regular updates with the Head of Ireland & UK Sales, is required.
• Commitment to upholding company values across all work activities.
• Act as an enthusiastic representative and ambassador of the business at all times.