Regional Marketing Manager

About the Role

We are seeking a Regional Marketing Manager to collaborate closely with the Sales department to enhance the effectiveness of marketing initiatives for Chery South Africa. This role is vital in delivering impactful marketing outcomes, supporting both the head office and dealer network through strategic campaign design and execution. The manager will play a key role in driving sales growth by implementing creative marketing strategies tailored for dealer adoption, ensuring business objectives are met and surpassed in the region.

Primary Responsibilities

• Develop, coordinate, and support marketing campaigns and activities promoting vehicle sales for Chery and its dealer network.
• Formulate and ensure alignment of marketing strategies between head office and various dealers.
• Collaborate closely with the Sales team to ensure marketing activities are synchronized with sales requirements.
• Build and maintain strong relationships with existing and potential dealers and marketing teams, regularly visiting dealers to enhance communication and collaboration.
• Ensure dealers adhere to the marketing guidelines and strategies established by the Chery Head Office.
• Assist dealers in crafting marketing strategies that heighten product awareness within their target markets.
• Utilize Customer Intelligence by gathering and analyzing comprehensive customer data from internal and external sources to understand customer needs and behaviors.
• Oversee marketing operations at both head office and dealer level, including events, campaigns, and market research to support company goals.
• Analyze customer buying trends and preferences to design tailored marketing plans that increase sales leads.
• Coordinate the production and design of promotional materials.
• Review sales data from the head office and dealers to evaluate marketing campaign effectiveness.

Qualifications and Experience

• Diploma or degree in marketing or related field.
• Two to three years of experience in a comparable marketing role.
• Experience in the automotive industry is advantageous.

Skills and Attributes

• Strong organizational abilities with a focus on meeting deadlines.
• Creative mindset for developing innovative marketing solutions.

Additional Information

Chery South Africa offers a range of vehicles including Tiggo models 4, 7, 8, and 9, including hybrid versions, and various promotions, aftersales support, and dealer services. Customer support contacts and roadside assistance are provided, underlining a commitment to customer care.