Regional Marketing Executive

About COYA and Role Overview

COYA is a global lifestyle brand known for its unique blend of Latin American flavors, artistic design, music, and exceptional hospitality. We have locations worldwide and pride ourselves on our core principles: Fun, Family, Passion, Innovation, and Culture. We are seeking a Regional Marketing Executive to energize and elevate the COYA brand across multiple venues by actively collaborating with the Global Marketing Director and regional teams to implement strategic marketing initiatives.

Key Responsibilities

• Develop, organize, and execute regional marketing campaigns adhering to global strategies and brand ethos.
• Oversee creation and management of marketing materials including menus, digital content, social media posts, and printed promotional items.
• Produce and refine professional marketing text, press announcements, emails, and internal communications.
• Coordinate with marketing, operations, design, PR, and content teams to ensure success of marketing efforts.
• Assist in planning and running events, pop-ups, and cultural activities at various locations.
• Work alongside external agencies and suppliers to guarantee timely and cost-effective delivery of marketing projects.
• Manage content scheduling for digital platforms and CRM tools such as Mailchimp and CMS, maintaining high standards and brand uniformity.
• Collaborate with culinary, bar, music, and art teams to enrich campaign narratives.
• Analyze campaign effectiveness, report on return on investment, and provide updates for internal stakeholders and board members.
• Conduct market research to monitor competitor activity and identify trends and potential opportunities.

Candidate Profile

• Demonstrable marketing experience, preferably within hospitality, lifestyle, or multi-location operations.
• Exceptional project management with the capacity to handle numerous campaigns simultaneously.
• Strong writing and editing abilities, with attention to detail and maintaining brand voice.
• Excellent interpersonal and communication skills to engage effectively at all business levels.
• Energetic and proactive personality, able to adapt quickly and thrive in a fast-moving, creative environment.
• Familiarity with CRM solutions like Mailchimp and content management systems.

Benefits and Perks

• Attractive salary package.
• Enhanced holiday entitlement of 32 days annually.
• Recognition awards for long service.
• Discounts across high street, leisure, and retail venues.
• Travel opportunities to work globally with COYA.
• Career growth prospects with internal promotion emphasis.
• Employee Referral Scheme.
• Global dining discounts at COYA and associated venues.
• Two family meals provided daily.
• Generous parental gift benefits.