Regional Event Sales and Brand Activations Manager

Position Summary

The Regional Event Sales and Brand Activations Manager for the New York Markets at Time Out leads the integrated commercial marketing initiatives across two key locations: Time Out Market DUMBO and Time Out Market Union Square. This position combines responsibilities of event sales including private hires and corporate events with the development and management of brand activations focusing on liquor, beverage, and lifestyle partnerships to drive incremental revenue.

Key Duties and Responsibilities

• Respond promptly to all event inquiries and ensure follow-up within the same business day across both sites.
• Expand the client base by engaging with local businesses to develop new event opportunities consistently.
• Manage all event administrative functions from inquiry to close, including negotiation, contract execution, payment processing, floor plan development, and post-event evaluations.
• Collaborate with concession chefs and operators to design competitive and appealing catering and event packages.
• Coordinate event logistics with the Operations Team and General Managers, managing site inspections, tastings, vendor meetings and day-of event support.
• Maintain and utilize a client database to encourage repeat business and efficient lead tracking.
• Conduct weekly Banquet Event Order (BEO) meetings with management teams for both locations.
• Administer the Triple Seat CRM program for lead conversion and tracking of lost business.
• Prepare monthly sales and commission reports for General Managers and the Director of Marketing.
• Achieve monthly, quarterly, and annual sales targets as outlined by the company.
• Leverage sales opportunities in partnership with the Time Out Media sales teams.
• Develop and manage a sponsorship and brand partnership pipeline targeting sectors such as liquor, beverage, lifestyle, media, sports, and culture.
• Drive sponsorship revenue acquisition through site sponsorships, themed activations, programming partnerships, exclusivity agreements, and seasonal takeovers.
• Lead contract negotiations for brand partnerships, including fees, in-kind contributions, exclusivity clauses, and deliverables.
• Collaborate with the Director of Marketing to integrate brand activations into 6- and 12-month strategic plans.
• Transfer approved activation projects to the Marketing Operations and Activations Manager for implementation, maintaining ownership of partner relationships and contracts.
• Work closely with the Social Content Creator on creating partner-related promotional content.
• Identify significant brand activation occasions linked to key sporting events, cultural moments, seasonal peaks, and city-wide events.
• Maintain accountability for KPIs related to event sales conversion, sponsorship revenue, pipeline growth, and exclusivity achievements, reporting monthly to leadership.
• Manage time effectively across both DUMBO and Union Square locations as per quarterly reviewed plans.

Candidate Profile and Qualifications

• Minimum of 5 to 7 years experience in hospitality event sales, sponsorships, brand partnerships, or activations.
• Proven skills in converting sales pipelines within hospitality, venues, or events sectors.
• Experienced in building and managing sponsorship and brand partnership pipelines successfully.
• Strong negotiation skills with demonstrated success in executing partnership and sponsorship agreements.
• Proficient in using Triple Seat or comparable event sales CRM.
• Ability to communicate and work effectively with diverse stakeholders across marketing and operational teams.
• Familiarity with New York’s hospitality, beverage, liquor, and lifestyle brands landscape.
• Must be aged 21 or above and authorized to work in the United States with applicable work permits.
• Proficient in Windows MS Office and Outlook.
• Experience working across multiple sites and managing event sales administrative and budgetary functions.
• Ability to work flexible hours including nights, weekends, and holidays as event schedules require.

Physical and Work Environment Requirements

• Professional appearance maintained to support corporate brand image.
• Ability to move and work quickly in office and venue environments.
• Capable of extended periods of sitting and standing.
• Physical capacity to perform activities such as bending, twisting, reaching, pushing, pulling and carrying up to 50 lbs.
• Work locations include both restaurant and office settings, with some remote work possible where role permits.
• Work shifts may include varied hours depending on event and activation requirements.

Company Culture and Values

Time Out Group is dedicated to fostering an inclusive, diverse environment that encourages creativity, learning, and open communication, valuing authenticity and collaboration. We are committed to equal opportunity and social justice, promoting a culture where individuals can express their true selves.

Additional Information and Recruitment Advisory

Time Out cautions candidates against recruitment scams and confirms it never requests fees or payments from applicants. Suspicious communications should be reported to the company’s HR department for investigation.

About Time Out Group

Established in 1968, Time Out Group is a globally recognized media and hospitality brand focused on inspiring city experiences. Operating both digital media platforms and physical markets worldwide, the company connects audiences with curated food, drinks, culture and entertainment, and generates revenue through multichannel advertising and sponsorship models. The Time Out Market concept curates the city’s best culinary and cultural offerings under one roof, with multiple locations globally.