Regional Digital Range Specialist - Retail at IKEA RSO Jebel Ali

About Al-Futtaim Group

Originating in the 1930s as a trading company, Al-Futtaim Group is a leading diversified conglomerate based in Dubai, UAE, with operations spanning automotive, financial services, real estate, retail, and healthcare sectors across more than 20 countries in the Middle East, Asia, and Africa. The group employs over 35,000 people and partners with over 200 acclaimed global brands. Al-Futtaim fosters entrepreneurial spirit and a strong customer focus to evolve and meet societal needs in their markets, guided by core values of respect, excellence, collaboration, and integrity.

Role Overview

The Digital Range Specialist will take charge of managing the online product portfolio for IKEA, ensuring products are available, visible, and driving sales conversion on digital platforms. Responsibilities include analyzing customer online behaviors, enhancing the digital shopping experience, collaborating with marketing, sales, and global teams, managing digital content and range administration, and supporting commercial strategies through data-driven insights.

Key Responsibilities

• Manage the digital product offering to achieve optimal availability, visibility, and online purchase conversion for IKEA's range.
• Analyze online shopping trends and customer feedback to refine and improve the digital customer journey.
• Partner with sales leaders to optimize product range and guarantee accurate fulfillment and forecasting at SKU level.
• Oversee product range modifications across all digital channels ensuring alignment with business policies.
• Work with marketing and digital teams to create SEO-friendly product descriptions and content that enhance marketing campaigns and increase engagement.
• Coordinate with global teams to ensure alignment on priorities and technical solutions.
• Utilize website analytics and sales data to gain insights into customer preferences and highlight improvement opportunities.
• Support planning and execution of online promotions and curated product selections aligning with commercial strategies and sales planning.

Qualifications and Experience

• Minimum education: High School diploma with robust experience (5+ years) in managing IKEA's product range.
• Substantial experience in digital commerce and omni-channel business decision-making supported by analytical expertise.
• Well-versed with IKEA’s multichannel customer experience and capable of adapting product strategies to changing sales patterns and industry trends.
• Strong communication, negotiation, and team leadership skills combined with in-depth understanding of digital technologies and processes.

Skills and Attributes

• Deep knowledge of digital commerce and product range management.
• Excellent communication and influencing abilities with a knack for team motivation.
• Ability to perform under pressure while maintaining focus, organization, and sound decision-making.
• Proficiency in analytics and commercial offering development within omni-channel contexts.

Additional Information

Applicants are encouraged to carefully review this job description and submit personalized and well-crafted resumes that highlight relevant skills and alignment with the company's core values of Respect, Integrity, Collaboration, and Excellence. The recruitment team commits to responding to all applications and providing support throughout the hiring process.