Regional Brand Manager - Travel Retail

Role Overview

Morgan McKinley is collaborating with a client to recruit a Regional Brand Manager who will spearhead brand growth and implementation across Southeast Asia. This position involves close collaboration with regional teams, distributors, and major travel retail partners to ensure successful product launches and enhance brand outcomes throughout the region.

Key Duties

• Develop and execute a regional brand strategy by adapting global campaigns into marketing plans tailored for Southeast Asian markets.
• Oversee the full cycle of product introductions, campaign rollouts, and comprehensive marketing efforts across retail outlets, digital platforms, public relations, media, and in-store experiences.
• Work in partnership with distributors, commercial divisions, and retail partners to guarantee seamless execution of brand initiatives and promotional activities.
• Manage annual marketing schedules, advertising and promotion budgets, launch plans, demand forecasting, and analyze campaign results to inform strategy.
• Assist with retailer presentations, promotional planning, and commercial efforts aimed at enhancing brand awareness and boosting sales.
• Conduct analysis of market developments, consumer behavior, competitive environments, and campaign effectiveness to discover growth prospects and maximize brand performance.

Candidate Profile

• Possess approximately 5 to 8 years of experience in Brand Management, Marketing, or Consumer Engagement specifically within sectors like Beauty, Fragrance, Luxury, Consumer Goods, or Travel Retail.
• Demonstrated success in managing regional marketing campaigns, product launches, and integrated 360° marketing activations.
• Deep knowledge of distributor management and experience working across various Southeast Asian markets.
• Commercially savvy with excellent analytical, project management, and stakeholder engagement abilities.
• Capability in collaborating with regional, global, and multifunctional teams in dynamic environments.
• Experience in Travel Retail is highly desirable; candidates from the prestige beauty, fragrance, or luxury consumer brand sectors are also welcome to apply.

Additional Information

Applicants should note that only shortlisted candidates will receive responses within 14 days. Absence of correspondence after this period indicates non-selection for the role.