Real Estate Marketing Lead

About Masan

Masan is a private real estate development company based in Riyadh, operating throughout Saudi Arabia. The firm is committed to delivering unique residential and commercial living spaces with exceptional design, craftsmanship, and lifestyle standards. Quality and sustainability are core values that influence every project and decision. The company fosters a collaborative culture that encourages passionate individuals to contribute and grow, supporting long-term career development.

Role Overview

The Real Estate Marketing Lead position is a full-time, on-site role located in Riyadh. This individual will be responsible for strategizing and implementing marketing efforts that promote the company's residential and commercial real estate projects. Core duties include brand positioning, campaign creation, and driving lead generation. The role requires close coordination with development, sales, and customer service teams to ensure marketing activities align with project timelines and business goals.

Key Responsibilities

• Manage digital and traditional marketing channels to promote real estate projects.
• Create and oversee content along with promotional materials.
• Analyze market trends and measure campaign performance to optimize strategies.
• Maintain consistent messaging across all marketing platforms.
• Coordinate events and presentations to support project launches and promotions.
• Build and nurture relationships with key stakeholders and partners.
• Continuously improve marketing operations to meet sales objectives.

Requirements and Qualifications

• In-depth knowledge of Saudi Arabian real estate and property markets.
• Experience in real estate development, especially working with cross-functional teams.
• Background in sales and lead generation within real estate or related sectors.
• Strong customer service skills focused on client support and satisfaction.
• Expertise in real estate marketing including digital channels, social media, and campaign management.
• Ability to analyze market data, segment audiences, and create strategic marketing plans.
• Excellent communication, presentation, and stakeholder management abilities.
• Bachelor’s degree in Marketing, Business, Real Estate, or a closely related field; certifications advantageous.
• Proficiency in English is required, with Arabic language skills considered a plus.
• Must be able to work on-site at Riyadh and thrive in a dynamic, growth-centric environment.