Public Relations Officer

About Spirezen Enterprises Pvt Ltd

Spirezen Enterprises Pvt Ltd is a multifaceted company located in Coimbatore, encompassing various fields such as digital marketing and branding (TheDaleDigiNova), MUN conferences and leadership training (TheDaleMUN), communication and digital skills workshops (TheDaleWordweft), enterprise SaaS products (Spirezen ERP, Finance Manager), as well as recruitment and outreach services (Clout Circle). The company develops its own web platforms and internal tools.

Role Overview

We are seeking a Public Relations Officer to enhance and manage Spirezen's outward-facing image by overseeing media relations, social media engagement, and brand reputation across all our business verticals. This role acts as the voice of the company, building rapport with the press, partners, and the public.

Key Responsibilities

• Develop and implement comprehensive public relations strategies covering all company verticals.
• Manage daily social media activities including content posting, engaging with the community, and addressing responses on various platforms.
• Establish and nurture relationships with media professionals, journalists, and influencers relevant to the company.
• Prepare press releases, media outreach materials, and PR content for product launches, events, and announcements.
• Oversee PR and media participation for events such as MUN conferences and communication workshops.
• Monitor and evaluate brand mentions and online reputation, identifying and addressing potential reputation risks.
• Collaborate with creative teams in content and design to maintain consistent messaging across all public communications.
• Measure and report on social media and PR metrics including reach, sentiment, and engagement levels.

Required Skills

• Excellent communication abilities in both Tamil and English languages.
• Confident and professional representation of the company's brand externally.
• Proven experience managing social media accounts for organizations or brands.
• Understanding of media relations and techniques for effective press outreach.
• Basic content creation capabilities such as writing captions, brief releases, and preparing talking points.
• Experience coordinating events is advantageous.

Desirable Qualifications

• Existing media or press contacts within Tamil Nadu and Kerala regions.
• Experience working with influencers or brand ambassadors.
• Background in PR within education, consulting, or SME/B2B sectors is beneficial.
• Knowledge or experience in crisis communication management.

Educational and Experience Requirements

A bachelor's degree in Mass Communication, Public Relations, Marketing, or related fields is essential, along with 1 to 2 years or more of experience in PR, communications, or managing social media. A strong portfolio evidencing successful PR campaigns, press coverage, or social media growth is preferred.