Public Relations Manager - ASEAN Region

About the Role

At Snowflake, we are pioneering the agentic enterprise era by integrating AI deeply into every role. We seek professionals who think natively with AI, eager to transform workflows and improve outcomes through innovative experimentation. Our culture values humility, adaptability, and rapid iteration to redefine future workplace dynamics.

Snowflake is expanding quickly, particularly within the APJ Public Relations division, and requires a seasoned PR Manager with a passion for technology, storytelling, and strategic communication to boost our leadership visibility throughout the ASEAN region. This position is Singapore-based and reports to the Director of PR, APJ.

Key Responsibilities

• Identify and leverage national, regional, and industry opportunities to position Snowflake as a leading AI and data authority.
• Create thought leadership content collaborating with executives and subject matter experts to highlight innovation and customer impact.
• Simplify technical complexities and market trends into engaging narratives for both business and technical stakeholders.
• Build and nurture strong ties with key business, technology, trade, industry media, and analysts across ASEAN, focusing initially on Singapore, Malaysia, Indonesia, and Thailand.
• Pitch proactive stories showcasing Snowflake’s innovations, successes, and market leadership.
• Supervise local PR agencies ensuring excellent execution and measurable output.
• Source, develop, and communicate compelling customer and partner success stories across diverse channels including press releases, interviews, podcasts, and speaking engagements.
• Lead communications for industry-focused campaigns, amplifying Snowflake’s presence in key verticals, AI innovation, partner ecosystems, and customer success.
• Support product launches, regional campaigns, executive exposure, and daily media relations.
• Craft clear, persuasive messaging for various PR deliverables tailored to regional audience needs while aligning with global strategies.
• Collaborate cross-functionally with marketing, product, sales, customer success, and corporate communications to implement integrated and impactful campaigns.

Candidate Profile

• A minimum of 8 to 10 years in public relations within B2B technology sectors, experience either in-house or at agencies.
• Relevant background supporting industries such as financial services, retail/CPG, media/entertainment, healthcare, manufacturing, telecommunications, or the public sector.
• Established connections with business, technology, and sector-specific media and analysts throughout ASEAN.
• Proven skill in strategic narrative development, story identification, spokesperson preparation, and achieving measurable PR results.
• Ability to translate complex technology information into easily understandable and audience-relevant content.
• Outstanding writing, editing, and storytelling capabilities.
• Strong organizational and project management skills to handle multiple priorities effectively in fast-paced settings.
• Experience managing external PR agencies, fostering productive partnerships and delivering high-quality results.
• Proactive, collaborative with strong business insights and an entrepreneurial mindset.
• Bachelor’s degree or equivalent practical experience.

Additional Information

This role is part of Snowflake’s growth trajectory, aligned with a culture encouraging innovative thinking and rapid development. Applicants should be prepared to engage deeply with our core values and drive impactful storytelling across ASEAN markets.