Public Relations Manager / Corporate Affairs

Role overview

Sunda International is seeking a Public Relations Manager / Corporate Affairs professional in Dar es Salaam, Tanzania. This full-time, on-site position brings together public relations, corporate communications, stakeholder engagement, and business development support.

Public relations and communication

• Plan and deliver communication, PR, and visibility initiatives that support the company’s reputation and presence.
• Create press releases, speeches, company announcements, and media-facing statements.
• Develop and nurture relationships with journalists, media outlets, and influencers.
• Handle crisis communication and safeguard the organization’s reputation.
• Keep messaging and brand expression aligned across all communication channels.

Corporate branding and visibility

• Build corporate identity through branding campaigns, CSR initiatives, exhibitions, and event participation.
• Oversee digital communication activities such as social media, website updates, and online content.
• Coordinate the preparation of communication and promotional materials including brochures, corporate profiles, videos, and product sheets.

Business development and stakeholder engagement

• Spot, attract, and develop new business opportunities through research, networking, and market intelligence.
• Maintain productive relationships with government agencies, regulators, partners, associations, communities, and clients.
• Represent the organization at meetings, industry events, conferences, and similar external forums.
• Keep prospective partners engaged to support growth and expansion plans.
• Share communication insights with management regarding stakeholder expectations, emerging risks, and possible opportunities.
• Support community relations through CSR and public engagement programs.

Sales support and commercial communication

• Assist the sales team by preparing presentations, proposals, communication materials, and marketing tools.
• Join client discussions and contribute communication support during deal-closing efforts.
• Support product launches, promotional activities, and market-entry programs with PR input.
• Gather customer and market feedback to help strengthen sales results and product positioning.

Events and corporate activities

• Organize and coordinate exhibitions, product activations, corporate events, and press conferences.
• Manage VIP visits, protocol requirements, customer-facing events, and public engagements.

Monitoring, reporting, and compliance

• Track KPIs related to PR impact, brand visibility, stakeholder engagement, and opportunities generated.
• Prepare monthly management reports covering PR outcomes, opportunities created, and sales support activity.
• Ensure communication activities follow corporate brand standards and regulatory guidelines.
• Control PR and communication budgets efficiently.

Qualifications and experience

• A bachelor’s degree in Public Relations, Communications, Marketing, Business Administration, or a related discipline is required.
• Applicants should have at least 5 years of experience in PR, corporate communications, sales support, or business development.
• Hands-on experience in media relations, stakeholder management, and commercial communication is important.
• The ability to identify and turn business opportunities into leads is essential.
• Experience in corporate, FMCG, telecom, NGO, or other large enterprise settings will be considered an advantage.

Key competencies

• Strong verbal and written communication, including presentation delivery.
• Commercial awareness and understanding of sales strategies.
• Relationship management and stakeholder engagement capability.
• Ability to recognize opportunities and convert them into business leads.
• Digital communication skills, including social media management.
• Creative thinking for branding, campaigns, and awareness-building activities.
• Comfort working under pressure and managing multiple deadlines.