Product Marketing Specialist

Role Overview

The Product Marketing Specialist will be a key contributor to Airtel Business Africa, leveraging 4 to 5 years of product marketing experience in B2B technology or SaaS. Prior exposure to telecom or enterprise technology is advantageous. This role focuses on driving the adoption and commercial success of products across 14 African markets by creating effective go-to-market strategies and enabling sales teams.

Key Responsibilities

• Lead product marketing and field enablement activities across all 14 Airtel Business Africa operating companies.
• Develop and sustain a comprehensive repository of customer use cases tailored to local market needs, industry priorities, and business challenges.
• Manage all aspects of product launch readiness including messaging, positioning, sales playbooks, customer collateral, training materials, and launch toolkits.
• Convert technical product features into compelling value propositions and commercially relevant use cases.
• Drive and operationalize a product campaign engine encompassing product creation, launch planning, and market activation at the OpCo level.
• Create scalable "campaign-in-a-box" kits enabling OpCos to run email, digital, social media, event, and sales outreach campaigns effectively.
• Coordinate co-marketing initiatives with OEMs and technology partners including joint planning and market activation.
• Collaborate cross-functionally with product, sales, commercial, marketing, and OpCo teams to ensure alignment and successful launch execution.
• Support and monitor stage-gate product launch processes and evaluate commercial outcomes such as enablement readiness, campaign success, pipeline growth, product adoption, and revenue impacts.
• Identify best practices across markets and formulate repeatable frameworks to improve execution consistency within Airtel Business Africa.

Candidate Profile

• 4 to 5 years of product marketing in B2B technology or SaaS, with preferred experience in telecom or enterprise connectivity sectors.
• Exceptional communication skills, able to distill complex concepts into straightforward, engaging, and memorable messages and headlines for diverse audiences.
• Proven track record managing comprehensive product launches targeting adoption, pipeline development, and revenue generation metrics.
• Familiarity with structured stage-gate product launch processes.
• Strong ability to translate detailed technical information into clear value propositions and relevant customer-facing use cases.
• Experience working within multi-market or global/regional contexts, adept at customizing central strategies to local market conditions.
• Expertise in field sales enablement across multiple products, including creating sales playbooks and integrated campaigns involving email, events, digital, and social channels.
• Effective stakeholder management and collaboration skills across product, sales, marketing, commercial teams, and external partners.
• Comfortable handling both technical and value-driven content.
• Working knowledge of marketing automation, content management, project management, content creation, and interactive video tools.
• Practical experience utilizing AI tools to support research, content creation, campaign building, productivity, and marketing operations.
• A proactive approach with strong commercial acumen and capacity to organize and drive complex multi-market projects.