Product Marketing Manager, Targeting

About the team

The Targeting and Audiences Product Marketing team works across demographic targeting, advanced manual targeting, audience targeting, and automated targeting. This position is focused on shaping the launch strategy and working with partners in product management, marketing science, and business marketing to identify gaps and set the direction for automated and advanced detailed targeting solutions.

Targeting capabilities are an important driver for advertiser investment and ad results because they help brands deliver the right message to the right people at the right time.

Role overview

In this role, you will apply product marketing expertise and a strong understanding of targeting and audience products to define strategy, coordinate stakeholders, and drive execution. The work spans intake of product needs, strategic planning, and launch execution.

You should bring a solid understanding of ad technology, the platform’s ads manager, competitor ads manager tools, and the broader targeting and audience landscape.

Key responsibilities

You will own the automated targeting solutions while also supporting demographic and advanced targeting offerings. You will set and deliver go-to-market plans for targeting and audience products, build positioning for important launches, and respond to market developments in partnership with global business marketing.

You will also create programs that improve adoption of attribution solutions, surface implementation barriers, and work across teams to remove them. In addition, you will collaborate with sales and regional product marketing teams to understand user pain points, translate them into business requirements, prioritize solution opportunities, and help guide product direction. You will communicate product value clearly to stakeholders and ensure the right marketing materials and packaging are developed.

Qualifications

The role calls for at least 5 years of experience in product marketing or product management for digital advertising products, along with 5 years of experience in the digital advertising industry in a measurement-focused role. Strong knowledge of targeting and audience solutions, as well as the platform’s and competitors’ ads manager products, is essential.

A bachelor’s degree or higher is preferred. You should also bring excellent communication, presentation, and analytical abilities, plus the capability to build persuasive narratives and simplify complex messaging for different audiences.

Compensation and benefits

The base salary range for this role in the selected city is $108,000 to $168,000 per year. Actual compensation can differ based on qualifications, skills, competencies, experience, and location. Base pay is only one part of the total package; the role may also include discretionary bonuses or incentives and restricted stock units.

Benefits can vary by employment type and work location, but day-one access to medical, dental, and vision insurance is included, along with a 401(k) plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, and wellbeing benefits. Employees also receive 10 paid holidays each year, 10 paid sick days each year, and 17 days of paid personal time, prorated at hire and increasing with tenure. These benefits may be changed by the company at any time, with or without notice.

Accommodation and legal notice

The company provides reasonable accommodations during the hiring process for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by law. Assistance can be requested through the accommodation request process provided by the employer.

For candidates in unincorporated Los Angeles County, applicants with arrest or conviction records will be reviewed in line with applicable federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. The company notes that criminal history may relate to certain job duties, including occasional unsupervised contact with internal or external clients or colleagues, handling confidential and proprietary information and access to technology systems, and exercising sound judgment.

About the company

The company is a leading short-form mobile video platform whose mission is to inspire creativity and bring joy. Its global teams work across locations including New York City, Los Angeles, Singapore, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. The organization emphasizes curiosity, humility, resilience, innovation, inclusion, and a collaborative mindset.

Diversity and inclusion

The company says it is committed to building an inclusive workplace where employees are valued for their skills, experiences, and perspectives, and where the workforce reflects the communities the platform serves.

Additional information

Compensation is disclosed on an annual basis. The role may be eligible for additional discretionary incentives and equity-based awards. No internship duration, start date, application deadline, or vacancy count was specified.