Product Marketing Lead

About Sonder

Sonder is committed to ensuring every individual feels safe, supported, and empowered to perform their best wherever they are. We are transforming workplace health, safety, and wellbeing by combining technology with expert human support. Our mobile platform provides 24/7 real-time assistance from dedicated safety, medical, and mental health professionals, offering immediate help when it matters most. In urgent cases, we extend beyond digital aid by deploying on-ground responders to manage time-critical incidents. Leveraging live insights, we help organizations proactively foster a safer, healthier future, which translates into measurable business benefits.

Founded in 2017, Sonder has rapidly expanded across Australia, New Zealand, and the UK. Backed by leading venture capital firms such as Seek and Blackbird, we are well-funded and focused on global scaling. We collaborate with corporations, educational bodies, and government agencies to revolutionize workplace wellbeing on a large scale.

• Serving over 1,000,000 members internationally
• Employing more than 200 team members plus extensive on-field responders

If you are enthusiastic about combining technology and human expertise to create meaningful change, consider joining us to shape the future of workplace wellbeing.

Role Overview

As the Product Marketing Lead, you will spearhead Sonder's go-to-market (GTM) strategies for both new and existing products and solutions. Reporting to the Head of Marketing, this cross-functional and strategic role involves aligning customer needs and market intelligence with product evolution. You'll craft positioning, messaging, and launch approaches that drive growth and distinguish Sonder in the market. Collaborating closely with Product, Growth, and Commercial teams, you will ensure the successful introduction of features, internal enablement, and compelling storytelling to clearly communicate Sonder's value proposition.

Key Responsibilities

• Lead the end-to-end development and execution of GTM strategies for product launches and updates
• Define and manage product positioning, messaging, and value propositions across solution lines
• Convert customer insights and market data into actionable marketing strategies
• Coordinate with Product and Commercial teams to align releases with organizational objectives
• Work alongside Creative and Growth departments to create assets and campaign materials
• Support thought leadership content and case studies to reinforce market presence
• Track and optimize GTM campaign performance leveraging data-driven insights

Qualifications and Experience

• Minimum of 5 years experience in product marketing, solution marketing, or GTM strategy roles
• Demonstrated success in launching and scaling SaaS products or digital solutions
• Excellent communication, storytelling, and copywriting abilities
• Proven skill in translating product features into customer-focused value
• Experience collaborating effectively with Product, Sales, and Growth teams
• Strong analytical mindset with an emphasis on data-informed decision making
• Ability to navigate ambiguity and balance strategic planning with hands-on execution
• Motivated by purpose-driven work that enhances safety, wellbeing, and performance

Why Work With Sonder?

• Hybrid and flexible work setup combining office collaboration with two days remote per week to optimize productivity and work-life harmony
• Employees and their families enjoy free access to Sonder's 24/7 support app
• Generous paid parental leave policies: 12 weeks for Primary Carers and 4 weeks for Secondary Carers, plus 80% return to work at full pay for Primary Carers during first 3 months
• Two days study leave annually for professional development
• Employee Share Option Plan for sharing in company success
• Salary packaging and novated leasing options
• $250 annual wellbeing allowance to select personalized support
• Dog-friendly Sydney headquarters office
• Two days paid volunteer leave annually to engage in community causes

Inclusion and Compliance

We embrace diversity and inclusivity, encouraging candidates of all ages, abilities, cultures, gender identities, sexual orientations, and religions. Aboriginal and Torres Strait Islander peoples are especially encouraged to apply. Hiring decisions are merit-based emphasizing capability and role fit. Employment requires completion of a National Police Check and a Working With Children Check.