Product Development and Creative Lead - Food & Beverage

Overview

A reputed Food & Beverage brand based in Dubai seeks a Product Development and Creative Lead to drive innovation and creative excellence. This position entails leading product design initiatives from concept to launch, focusing on packaging, branding, and product portfolios tailored for both B2B and B2C markets.

Key Responsibilities

• Direct the creative and product development processes across existing and upcoming product lines.
• Revitalize and improve current product designs including packaging, labels, brand visuals, and assets.
• Conceive and introduce fresh product ideas that align with brand strategy, customer insights, and emerging market trends.
• Design gift-oriented products such as seasonal collections, corporate gifts, hampers, and premium bundles or limited editions.
• Manage packaging design production workflows, including creation of dielines, print-ready files, mockups, and setting specifications for production.
• Collaborate effectively with internal teams like marketing, sales, and operations, as well as external partners including printers and packaging vendors.
• Maintain consistent brand visual identity across retail, digital commerce, and corporate client channels.
• Provide creative support for product launches by developing POS materials, catalogs, product information sheets, social media content, and key visuals.

Required Qualifications

• Established experience in graphic design, visual communication, and branding disciplines.
• Demonstrated expertise in product development processes from ideation through concept development and launch assistance.
• A strong portfolio featuring packaging design, brand identity, and commercial creative work.
• Comfort with print production details including materials, finishing techniques, color management, and pre-press preparations.
• Proficient use of Adobe Creative Suite tools such as Illustrator, Photoshop, and InDesign.
• Excellent communication skills and confidence in presenting conceptual ideas to various stakeholders.

Desirable Skills

• Previous involvement in F&B packaging, fast-moving consumer goods, premium retail, gifting, or luxury product sectors.
• Knowledge of structural packaging design and vendor coordination including dielines, cutter processes, and sampling support.
• Experience enhancing e-commerce product displays including Amazon-style listings, imagery direction, and brand store visuals.
• Understanding of market dynamics within Dubai, UAE, and GCC consumer preferences.

Additional Information

Salary: Up to AED 15,000 per month, commensurate with experience.
Location: Dubai, with on-site presence required; hybrid working arrangements available depending on business requirements.