Principal Product Manager, Growth - Discovery (Exchange)

About the Role and Company

At Crypto.com Exchange, we are creating the leading platform where serious traders manage their capital. Our Growth team focuses on scaling the active trader base through acquisition, activation, engagement, retention, and reactivation at a pace unmatched in the industry.

As a Principal Product Manager, you will own the entire customer journey top-of-funnel—from the initial interaction to account creation—including landing pages, intent-based entry points, and conversion optimization. You will drive discovery and conversion to create a compounding acquisition engine that balances intent matching, conversion quality, and channel economics efficiently.

Key Responsibilities

• Fully manage the discovery and landing page experience including architecture, intent-aligned entry points, deeplink strategy, and conversion pathways.
• Create landing experiences tailored to real user intent via search queries, referrals, market conditions, and asset interests to ensure immediate relevance for traders.
• Develop a scalable landing page framework with parameterized templates for quick deployment of intent-targeted pages that support new trading pairs, market events, and campaigns without additional engineering effort.
• Take charge of first-visit to account creation conversion metrics, including visitor-to-registration rates, cost-per-registration, and quality, approving all funnel releases.
• Lead a disciplined top-of-funnel experimentation program including A/B tests on value propositions, layout, form design, social proof, urgency mechanics, and friction reduction, while managing statistical validity and biases.
• Prioritize quality over volume by measuring downstream KYC completion, funding, and initial trades to avoid low-intent sign-ups.
• Analyze and optimize acquisition channel economics using multi-touch attribution, incrementality, CAC models, LTV-to-CAC ratios, and payback periods, coordinating with marketing, partnerships, and brand teams to align spending to performance.
• Integrate cutting-edge AI tools in your workflow and product features for dynamic landing page personalization and AI-driven intent matching that enhance user value.

Required Qualifications and Skills

• Proven experience owning conversion or top-of-funnel funnels end-to-end with demonstrated improvements supported by data.
• 6 to 8+ years of product management experience in a fast-growing tech company—preferably in crypto exchanges, fintech, neo-banking, or multi-asset brokerage—focusing on conversion optimization and growth instrumentation.
• Strong analytical skills in channel economics including the ability to model CAC, LTV, payback periods, and multi-touch attribution to guide investment decisions.
• Proficiency in SQL and hands-on experience with funnel/cohort analysis and event taxonomy design using analytics platforms such as Mixpanel, Amplitude, Segment, or GA4.
• Expertise in designing and executing statistically sound experiments with tools like Optimizely, VWO, LaunchDarkly, or Statsig, understanding consent regulations such as SCA/GDPR/ePrivacy.
• A keen UX instinct to identify conversion hurdles from user sessions and rapidly hypothesize improvements focusing on information flow, trust signals, CTA design, and mobile/web signup flows.

Preferred Attributes

• Experience utilizing human-in-the-loop AI tools to accelerate product discovery and delivery processes.
• Strong familiarity working alongside performance marketing and acquisition teams with fluent understanding of channel performance metrics.

Why Join Us?

• Directly impact revenue by owning the critical top-of-funnel acquisition system at Crypto.com Exchange.
• Become a pioneer in building scalable profitable crypto customer acquisition in an evolving space.
• Enjoy significant ownership and decision-making authority without bureaucratic delays.
• Collaborate with a high-performing, cross-functional Growth team including PMs, engineers, data scientists, and designers.
• Opportunity to expand your scope from discovery and conversion into managing the entire trader lifecycle.

Work Culture and Benefits

• Competitive salary and comprehensive medical insurance with dependent coverage.
• Generous annual leave including birthday and work anniversary time off.
• Flexible work arrangements including remote, hybrid, and flexible hours.
• Internal mobility program offering opportunities to grow and develop varied career paths.
• Crypto.com Visa card provided on joining.

About Crypto.com

Founded in 2016, Crypto.com is a rapidly expanding platform serving over 80 million users globally, dedicated to making cryptocurrency accessible to everyone. Our mission is "Cryptocurrency in Every Wallet™." We prioritize security, privacy, and regulatory compliance while innovating in digital finance to empower creators and entrepreneurs worldwide.

Equal Opportunity and Data Usage

Crypto.com is committed to fostering an inclusive and fair workplace with equal opportunities for all candidates. Applicant personal data is used solely for recruitment and may be processed using AI tools to assist recruitment teams, though final decisions are made by humans. Only shortlisted candidates will be contacted.