Pre-Seller Sales Executive at PepsiCo in Dammam, Saudi Arabia

About PepsiCo

PepsiCo is a global leader in the food and beverage industry, with its products consumed over one billion times each day across more than 200 countries and territories. In 2021, PepsiCo achieved net revenues exceeding $79 billion, thanks to its diverse portfolio of popular brands including LAY’S®, DORITOS®, CHEETOS®, GATORADE®, PEPSI®, and QUAKER®. The company's portfolio comprises an extensive variety of enjoyable foods and beverages, many of which individually generate over $1 billion in annual retail sales.

Guided by the vision to be the global leader in beverages and convenient foods, PepsiCo is driving transformation through its PepsiCo Positive (pep+) strategy. Pep+ focuses on sustainability and human capital as central elements to create value and growth while operating within planetary boundaries and inspiring positive change for both planet and people.

PepsiCo fosters a vibrant, inclusive culture where diversity is embraced and every employee has a voice. The company operates dynamically with passionate teams that welcome new ideas and collaboration, making it an exciting place to work.

Role Overview

The Pre-Seller serves as an integral member of the KSA sales team, tasked with maximizing sales volumes, reducing product wastage, meeting distribution objectives, adhering to merchandising standards, managing accounts receivable, and maintaining exemplary customer service. This role demands consistent compliance with operating procedures to ensure uniform standards across Saudi Arabia. The Pre-Seller also collects market intelligence to support sales development and participates in training programs to enhance professionalism and customer service. Daily debrief sessions with supervisors are part of the role's routine.

Primary Responsibilities

• Achieve sales targets by promoting the full range of PepsiCo products to designated customers, maintaining wastage levels below set thresholds.
• Deliver agreed customer service levels through disciplined adherence to call frequency and daily route plans, with visits reviewed during supervisor debriefings.
• Conduct daily and weekly inspections of the sales vehicle, ensuring cleanliness and roadworthiness; promptly report any defects or damages to the supervisor.
• Ensure timely and accurate fulfillment of customer orders, including all delivery logistics.
• Manage stock levels at customer locations to prevent out-of-stock incidents.
• Implement in-store merchandising plans as directed by the supervisor, coordinating with company merchandisers when applicable.
• Report relevant competitor activities observed in the service area to the supervisor.
• Perform daily reconciliation of all payment types including cheques, cash, and credit sales.
• Maintain a neat and professional appearance at all times.
• Practice safe driving habits and comply strictly with all driving regulations.
• Meet or exceed established Key Performance Indicators (KPIs), with failure to do so resulting in disciplinary action.

Qualifications and Skills

• Possession of a diploma, bachelor's degree, or equivalent qualification.
• Between 1 to 3 years of experience in sales and account development.
• Strong communication and negotiation capabilities.
• Confident conflict management skills.
• Familiarity with sales planning techniques.
• Basic understanding of accounting principles.