PR Agency and Media Relations Manager

About the Role

ASG Eye Hospital Pvt. Ltd. is looking for a seasoned professional to lead their public relations activities including managing PR agencies, fostering media relations, enhancing leadership visibility, and handling crisis communications.

Key Responsibilities

• Design and execute targeted media strategies that advance the organization's vision, objectives, and projects across multiple media platforms.
• Establish and nurture connections with prominent journalists, influencers, and relevant stakeholders to attain media coverage in leading publications and broadcast channels.
• Draft impactful press releases, pitches, and communication content that effectively translate intricate information for a wide range of audience segments.
• Track media coverage continuously and generate regular analytics reports to assess the impact and reach of public relations initiatives.

Qualifications and Experience

• Possess 5 to 10 years of professional experience in corporate communication or public relations within sectors such as NGOs, social services, or industry associations.
• Demonstrated achievement in crafting and implementing innovative media campaigns that yield measurable success.
• Strong awareness of current affairs, market trends, and issues pertinent to the organization's field, coupled with the ability to stay informed about ongoing developments.
• Exceptional skills in writing, editing, and interpersonal communication, with aptitude to develop clear and concise messaging tailored to diverse target audiences.